DuPont recently released the "Global Automotive Color Popularity" report for 2011. According to DuPont's survey of the world's 11 major automotive markets, the popularity of white and pearl white has increased significantly, surpassing black and gray, and together with silver, it has become the most popular color in the world.
Last year, White and Pearl White were also tied with the third place in the popularity list, with a popularity of only 16%. However, with the popularity of this color in China, South Korea, North America, South America, and South Africa, the global favorite jumped to 22%, squeezing black and gray to fourth and fifth place. Red and blue continue to rank fifth and sixth.
According to DuPont's report, the choice for reelection in China is still silver, with a popularity of 26%. However, this ratio also fell by 7% compared with last year. Followed by the black line, but the degree of sought after than the last year dropped by 9%. This is because blue has gained more attention in the field of compact cars, and other colors have also been favored by people in different market segments, showing that people in China are increasingly diversifying their choice of colors.
Last year, White and Pearl White were also tied with the third place in the popularity list, with a popularity of only 16%. However, with the popularity of this color in China, South Korea, North America, South America, and South Africa, the global favorite jumped to 22%, squeezing black and gray to fourth and fifth place. Red and blue continue to rank fifth and sixth.
According to DuPont's report, the choice for reelection in China is still silver, with a popularity of 26%. However, this ratio also fell by 7% compared with last year. Followed by the black line, but the degree of sought after than the last year dropped by 9%. This is because blue has gained more attention in the field of compact cars, and other colors have also been favored by people in different market segments, showing that people in China are increasingly diversifying their choice of colors.
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