In the event of sluggish market demand, Foton Motors went against the trend and received a large number of orders in succession, starting a high-profile start in 2009. On January 9, Zhao Jingguang, deputy secretary of the Party Committee of Foton Motors, was extremely excited at the signing ceremony of Midi's Beijing-listed public transport bus procurement project in Changping District. He said that Foton Motors has moved from an extensible expansion of strategic opportunities to an intensified two-wheeled growth strategy and capability. Foton Motor maintains sustained growth and stable development.
MiDi helps to open up new markets
A few days ago, Foton Motor launched the first China-originated CDV model from Beijing to Beijing. People in the industry believe that Foton Motor has formed a unique model of switching from commercial vehicles to passenger vehicles. Some experts believe that in the current economic situation, the introduction of fans, it can be said that it is precisely to seize the blank point of a market. At the same time, this also indicates that the competitiveness and technical competitiveness of Foton Motors have been upgraded to a higher level.
New models take the European route
In the downturn of the market, major auto companies cut their R&D investment out of uncertainties for the future. However, Foton Motors has increased its investment in product research and development to accumulate stamina for the company's future development.
As the first brand of commercial vehicles in China, at present, Foton Motor's existing nine major product brands have entered the industry leader or challenger position. The data shows that in 2008, the total sales volume of Foton Motor exceeded 410,000 units. In the domestic commercial vehicle market, sales volume ranked first for five consecutive years, and light trucks ranked first for 10 consecutive years.
On January 6th, Foton Motor Co., Ltd. also launched ten new models of 09 models including nine heavy trucks, mid-sized trucks, light trucks, and passenger cars, totaling more than 100 models. Among them, the Euromax Intercontinental version with Cummins 3.8L power made its debut in the world and became the biggest highlight of the new model launch conference that day. It is reported that for the first time, the Omaghà Intercontinental Edition has installed Cummins's world's first ISF series 3.8-liter light inline four-cylinder high-pressure direct-injection diesel engine newly designed by the designers of the Cummins US headquarters and the European Research and Development Center. Analysis of industry experts, the appearance of the Omar Intercontinental version revealed that Fukuda has made it clear that the future direction of its product development is to take the European route.
New energy vehicles support growth
In addition to the obvious advantages brought by the rich product line, Foton Motor will also look into the direction of the future development of the automotive industry - new energy vehicles. According to Zhao Jingguang, since 2003, Foton Motor has taken R&D of new energy vehicles as one of the concrete measures to implement the strategic approach of “growth from strategic growth to capacity growthâ€. From 2005, Fukuda invested 600 million yuan to build a key laboratory for energy-saving and emission reduction. By December 28 last year, the first “new energy vehicle automobile design and manufacturing industry base†was established in Foton Motor. Foton Motor will form 5,000 new energy buses and The annual production capacity of 400,000 sets of highly energy-efficient engines.
Foton Motor's harvest on new energy vehicles is far more than that. Recently, Beijing Bus Group and Foton Motor also signed a purchase agreement for 800 vehicles and chassis for hybrid buses. This is the largest single new energy vehicle transaction contract in China. At present, new energy vehicles have become a magic weapon for Foton Motor’s surprising victory in adversity.
In the “Intent of Purchasing Public Transport Procurement†signed between Futian Automobile and Changping District on January 9th, the Changping District Government stated that due to the outstanding achievements of Foton Motor in the design and manufacturing of new energy vehicles, it is possible to support the purchase of independent brands and technological innovation in the future. Futian New Energy Vehicle.
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