Recently, Shanghai General Motors and Baidu signed a strategic cooperation agreement, the two sides will carry out deep cross-border cooperation in the field of car networking, and the cooperation between domestic Internet companies and traditional car companies adds another example. In the past year, car companies "touch the net", Internet companies "making cars" and other events have become popular, the collision and integration of cars and the Internet has begun to occupy a large part of the car industry's annual events, although the Internet infiltrated into the automotive industry, let Technology Internet companies have the opportunity to participate, but it does not mean that they can spur the car companies to dominate the change.
Internet companies have raised the "car-making" heat with the domestic "Internet thinking" rapidly fermenting in the traditional car field, which is the most advanced with "BAT" (Baidu, Alibaba, Tencent). Among them, Baidu announced the development of autonomous driving technology in July last year, and will integrate its mobile phone, navigation, voice recognition, road condition data and other advantageous resources in the future to create a new set of vehicle-mounted equipment for automotive companies. In addition, Baidu will cooperate with internationally renowned automakers such as Mercedes-Benz, BMW, Volvo and Toyota to conduct in-depth cooperation in the field of vehicle networking and access Baidu LBS car networking API.
Alibaba Group has also taken action. On July 23, 2014, it signed an "Internet Vehicle Strategic Cooperation Agreement" with SAIC Group, seeking to further open up the whole life cycle car demand and Internet life circle, and create a new "Internet car", the Ali camp. This year, there will be a new car wearable device called “Smart Drive Boxâ€, which will be used to lay out the car market for individual users. Previously, Baidu and Tencent have launched CarNet and Lubao boxes respectively. The launch of “Smart Drive Box†means that BAT's three major Internet giants have formally formed a “three-nation kill†competition in the post-installation networking field.
In November last year, LeTV "Super Car" was launched and officially announced that LeEco entered the automotive field. Subsequently, the super car was identified as one of the most important strategies of the LeEco Group in the next five years. On January 20 this year, LeTV released the first product related to the car-making plan, the LeUIAuto version of the smart car UI system. At present, LeTV has established a super car independent research and development team in Silicon Valley, including battery, vehicle design, power system, inductive system, etc., and actively absorb talents in the automotive industry.
"The fourth screen" has great commercial value. Internet and technology companies are becoming more and more common in the automotive industry. Apple and Google are in the forefront of foreign countries, Ali, Baidu, Tencent, LeTV and even Xiaomi, etc. Multinational communications giants and chip suppliers are looking for ways to penetrate the automotive industry from multiple perspectives. Due to the relatively high barriers of the automobile industry, especially the whole vehicle manufacturing industry, it is still rare for Tesla and LeTV to cut directly from the whole vehicle. More cooperation with car companies is open to open network-related functions. Automotive products. In the eyes of these companies, the so-called "fourth screen" on the car has become the most attractive and potential "opening place" after TV, computer and mobile phone.
Since last year, SAIC and Ali, Dongfeng and Huawei, Changan and Huawei, Baidu and BMW, LeTV and Beiqi... similar cross-border combinations have emerged one after another. “Car networking†has become a hot concept, and various Internet companies have established different ways. Cooperation with traditional car companies. Statistics show that from 2005 to now, the number of Chinese car network users has increased from 50,000 to 7 million. The industry expects that the output value of China's car networking will be expected to catch up with the mobile Internet in 2017-2018. It is understood that the penetration rate of domestic car networking has increased from 4% in 2010 to 7.5% in 2014, and the market size has reached 100 billion yuan. By 2015, the penetration rate of the car network will account for 10% of the total number of car users at that time, and the annual output value is expected to reach 150 billion yuan.
Viewpoint: Automakers master change leadership Dong Yang, secretary-general of China Association of Automobile Manufacturers, said at the monthly information conference in January this year that as a competitive industry, the auto industry welcomes Internet companies to enter the auto industry, but does not believe that Internet companies will be in the short term. Subvert the automotive industry. On January 20th, BYD President Wang Chuanfu said that the Internet car is just a concept and hype. The car belongs to the traditional manufacturing industry, and the Internet does not have the conditions for subversion. CITIC Securities released a research report that the automobile industry is huge in scale, the industrial chain is extremely long, and the industrial ecology is complex. The duration of automotive products lasts for more than ten years, and the requirements for product quality and safety and reliability are very high. The intelligentization and Internetization of automobiles is a future trend, but it is also a gradual process of long-term cycles. In the future competitive landscape of Internet vehicles, traditional automobile manufacturing giants are still important participants.
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