" Green tire industrialization plan and green tire self-discipline standard" is coming soon. It is generally believed in the industry that it will play a "wind vane" role for the development of China's tire industry. At the same time, there are also some people who are worried: similarly to meet the basic national policy of energy saving and environmental protection, will green tires, like new energy vehicles, have thousands of cars in the “Ten Thousand Cities Projectâ€? And eventually quietly "fades out of the stage of history"? â€
Will it follow the new energy vehicle?
The three-year demonstration and promotion work on the "ten cities, 1,000 vehicles" of new energy vehicles came to an end in 2012. According to the data as of July 2012, of the 25 pilot cities, only Hangzhou, Zhengzhou, Suzhou, and Beijing have completed more than 30%, and the established goal of “complete completion†has become known.
"The reason is not that there is a problem with the keynote of energy saving and environmental protection. It is because under the imperfect policy, the supporting facilities for new energy vehicles are seriously lacking and the foundation has not been stabilized. How can we talk about development?" His opinion.
Then, will the implementation of green tires also "repeatedly hit the wall" in the future? According to Song Libo, professor-level senior engineer at China United Rubber Co., Ltd., green tires are different from new energy vehicles. Even without government subsidies, companies will not hesitate to implement them.
“Aside from the export barriers, others are doing green tires. Only if you don’t do it, then this becomes your short board. Therefore, companies will vigorously implement it, which is also considered to be a kind of benign competition. "Song Libo explained.
Are consumers willing to pay for "green"?
According to executive vice president and secretary-general of the China Rubber Industry Association, Deng Yaxi, the green tire related plans and standards that will be introduced in early 2013 will not only impose restrictions on the performance of the tires, but also on environmental protection indicators, energy indicators, and green Requirements for production, green technology, and environmental protection raw materials are required. The requirements for raw materials are emphasized.
However, the success of this program, in addition to the company's own factors, depends largely on the consumer. Increasing green energy efficiency and choosing more environmentally friendly raw materials will inevitably lead to higher tire costs, which will in turn reflect on tire prices. A considerable number of consumers do not know much about green tires, and whether they are willing to spend more money on themselves Unclear "green"?
Song Libo believes that the introduction of relevant programs and standards is a good opportunity for consumers to understand green tires. "You may not understand it before, but you will understand it later."
"The implementation of green industrialization is the only way. It is like the upgrading of tire frame materials in the early 1980s. It was very difficult to just begin to promote it. But in only 4 or 5 years, the old materials were all replaced and the future green. Tire must also be the trend.†Song Libo is full of confidence in the development of green tires.
In March 2012, at the 2012 China Rubber Annual Conference, FAW President Fan Rende also predicted that green tires would be covered by domestic tire companies in the future: At the end of the “Twelfth Five-Year Planâ€, half of the enterprises could produce green tires. One fourth of the company’s green tires produced more than the average radial tire.
Under the current situation of uneven levels of domestic tire companies, is it difficult to achieve the above objectives? In this regard, Song Libo holds such a view: "The 50% indicator is still relatively conservative. I think not only will not reach, or even exceed this expectation."
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