A few days ago, the air-conditioning giant crocodile Oaks announced to the outside world, to enter the car industry. Associating with the declarations on making cars for many private enterprises such as Bird, Zhongyu, and so on, people suddenly felt that a tide of car makers from Zhejiang's private enterprises was sweeping. So, how many private enterprises in our province are catching up with the "car boom"? According to incomplete statistics, there are currently more than 10 private enterprises in the province's auto vehicle manufacturing industry. In addition, there are at least more than 20 private enterprises standing by the tide of construction.
No one dared to underestimate the strength of Zhejiang's private enterprises in the new round of automakers' boom. Private enterprises have surpassed the “half of the country†in the entire Zhejiang economy. Private capital is becoming the backbone of the province’s automotive industry.
â– The history of private enterprises compete for food
The reporter recently learned from related persons of Ningbo Oaks Group Co., Ltd. that the “dark horse†of the air-conditioning industry had signed an agreement with Shenyang Fusen Industrial Group Co., Ltd. earlier this month, successfully acquired 80% of the group’s shares and knocked on the automobile. The door to the industry. According to its disclosure, the previous report by the media "Shenyang Shuangma Auto's 95% stake" is actually only a part of it. It also includes some of the group's auto parts and tractor manufacturing companies.
Oakes is certainly not the first Zhejiang private enterprise to get involved in the automobile manufacturing industry. As early as the late 1990s, Geely, a privately-owned company in Taizhou, headed into the restricted area at the time and was now unable to underestimate the sales revenue of 3 billion yuan. Peer.
In March this year, Shanghai Wanfeng Auto's new commercial vehicle, the Wanfeng Expressway, officially went offline. This move also marks the official entry of Wanfeng into the family car market. As early as June 2000, Xinchang Private Enterprise Zhejiang Wanfeng Auto Group invested in the acquisition of a passenger car production company in Shanghai, established Shanghai Wanfeng Automobile Co., Ltd., and began to engage in the production of high-grade pickups and vans.
On April 3, Zhejiang Zhongyu Group, a private enterprise in Xiaoshan City, and the two companies in Wuhan jointly invested 100 million yuan to register and establish Wuhan Zhongyu Automobile Co., Ltd. to take over the production equipment and product catalog of Wantong Automobile with 80% of the shares and continue production. Wantong bus.
In May, 70% of China Automotive Corporation’s largest private car company, China’s largest manufacturer of special-purpose vehicles, was bought out by Hangzhou Hanghang Group. Hanghang Group relocated the company's headquarters to Hangzhou and established China Automobile Commercial Vehicle Co., Ltd. to produce more than 100 products in the "Announcement" and "Catalogue," and will build the country's largest commercial vehicle production base in Fuyang.
At the beginning of June, Bo Bo, vice president of the well-known private mobile phone manufacturer Ningbo Bird, said that the company had had the idea of ​​building a vehicle long ago and it has been implemented since last year. For more than a year, they have been carefully examining and in-depth negotiations throughout the country.
On June 18, a new Condity pickup truck was formally rolled out at the Zhejiang Geely Conti Auto Company in the Jinhua Industrial Zone. The total investment of the production line was 260 million yuan, and it took only a short period of 9 months from the start of construction to the production of the product.
On August 28, the Chiye SUV produced by Hebei Zhongxing Automobile was officially put on the market. 60% of the company's shares were transferred to the Huaxiang Group in Ningbo Xiangshan in May this year. The group now has four vehicle production bases for military vehicles, pickup trucks, multi-functional leisure vehicles, off-road vehicles, and a professional car. R & D and design company. Current sales revenue from automobiles and special equipment has accounted for 48% of the group's total sales revenue.
On October 9, the first batch of auto executives of the Oaks headquarters had arrived in Shenyang. According to the planned target plan of Chairman Jiang Zhengjiang’s “Automated before the end of the year†plan, the earliest at the end of November, the Oaks Group's Lang Jiepika will formally go offline. According to reports, the next step Oaks will also win the pursuit of the acquisition of car manufacturers.
In addition, the Hengdian Group acquired a passenger car plant in Ningbo and entered the passenger car industry. Zhejiang Yongniu Industrial Co., Ltd., a Yongkang private enterprise that has entered the auto vehicle catalog, indirectly controls the listed company “Automobile and motorcycle instrumentation business†through acquisitions and acquisitions. The "shares" achieved another platform for the vehicle manufacturing.
In the interview, the reporter also learned that several private enterprises of Yongkang are also seeking opportunities to enter the automobile manufacturing industry.
â– Investigating the dream of making cars under the impulse of capital
All along, Zhejiang has supported half of China's auto parts industry. FAW, Dongfeng, and SAIC each year purchase 50% of their spare parts from Zhejiang. Zhejiang, with a strong base of parts and components manufacturing and private capital, is not willing to walk on the edge of the auto industry. A group of Zhejiang private enterprises, which used to be auto parts and accessories, have begun to integrate into the entire vehicle industry and have been involved in the entire vehicle industry one after another. According to statistics, in the vigorous “private movement†of the Chinese automobile industry, Zhejiang private enterprises account for almost one-half of the total, and among these, auto parts companies account for more than two-thirds of the total.
A modern company is located next to the first-grade highway to Xiangshan in Ninghai. This is the community member of Shanghai Volkswagen, Changchun FAW and parts suppliers of multinational automobile companies like GM and Toyota to produce auto parts. Hua Xiang Group, a privately-owned company, currently produces 80% of the domestic automotive interiors. Due to his unwillingness to be a supporting role in the automotive industry, Huaxiang has always been interested in entering the vehicle manufacturing industry. In the interview, a deputy general told the reporter that Zhongxing Automobile, which was one of the top three pickup trucks in China in May this year, was not the first object of Huaxiang’s expansion into the entire vehicle industry. As early as 2001, Huaxiang successfully merged. Liaoning Luping Machine Factory, which manufactures military vehicles. For ZTE, the person in charge revealed that this is related to Huaxiang’s future strategy. In the next few years, Huaxiang’s strategic focus will shift from the current auto parts industry to the entire vehicle industry. In Huaxiang Group's "Vision Planning", the reporter saw the impressive development goal of "towards the vehicle manufacturing industry and to realize the realization of a large multinational company that focuses on the automobile industry and integrates investment, technology, and trade."
On September 12 this year, Huaxiang Motor City officially broke ground in Xiangshan, Ningbo. Chen Zhenhua, deputy general manager of Zhongxing Automobile, told reporters that next year it will become one of the company's three major production bases. At present, the company is cooperating with some famous foreign automobile companies and is actively looking for new models. It is also known that Huaxiang Electronics is expected to be listed on the main board of the Shanghai and Shenzhen stock markets this year, which also makes Huaxiang more reason to invest in the huge but lucrative vehicle industry.
Zhejiang Wanfeng Auto Group is also a powerful auto parts company and the largest steam turbine manufacturer in China. Eight years ago, Wanfeng Auto Group embarked on an entrepreneurial journey in several hangars along the Xinchang River in Zhejiang. At that time, the domestic aluminum wheel companies swarmed with each other and in the event of a surging market, Wanfeng Auto went on a motorcycle aluminum wheel project. Wanfeng finally came from behind and opened up one after another market. In 1998, the company established a new production base and introduced domestic and foreign experts in steam turbine manufacturing to join the steam turbine project. Because the private enterprise mechanism is flexible and has no burden, it has quickly opened up domestic and foreign markets. In June 2000, Wanfeng Auto also established Shanghai Wanfeng Bus Manufacturing Co., Ltd. in Shanghai Pudong through asset restructuring. Through low-cost expansion, it will fully expand the automotive industry, realize the leap from the production of auto parts to complete vehicles, and build a diversified business structure for the company.
When it comes to why auto parts companies have to enter the auto production industry, the statement made by Chen Ailian, Chairman of the Wanfeng Auto Group, is quite representative: They have seen a special demand from the perspective of a long-term auto parts company.
In contrast, Conde is the most unfamiliar name for readers. However, if we mention the Kangdi brand cars produced by Yongkang in the early 1990s, I believe many people are not unfamiliar. Zhejiang Geely Conti Automobile Co., Ltd. is a privately owned automobile company controlled by 83% equity of Zhejiang Conti Investment Group. Its predecessor was Yongkang Automobile Manufacturing Co., Ltd., which had produced the fiberglass shell in the Condé brand in 1993. Failed to get the catalog, and finally had to stop production.
On the bank of the scenic Lake Haitang in the Jinhua Economic and Technological Industrial Park, a pickup truck from the Condi Little Prince is driving off the modern car production line of Conti Motors. It is understood that the total investment of the production line is 260 million yuan, and the first phase of land is 171 mu. The factory has built more than 40,000 square meters. From the ground breaking in September 2002 to the completion of the car welding, painting and assembly line with an annual output of 50,000 vehicles, it took only a short period of nine months to create a miracle in the history of domestic automobile construction. Hu Xiaoming, chairman of the company, said that Conde Little Prince was approved by the State Economic and Trade Commission in November last year. He is very optimistic about the market prospects. The company's vice president Zhu turned to reveal that their next goal is to produce cars and trucks. At present, a two-box sedan is under development.
Through investigations, the reporter found that owners of private enterprises in Zhejiang that are longer than the sales and control costs clearly have their own set of ideas. They generally avoid the high-capital car industry and focus on lower-cost pickups and buses. At first, we have accumulated experience in the operation of complete vehicles in the low-end commercial vehicle industry and laid the foundation for further development. However, most of the routes to the entire automobile industry adopt the strategy of “borrowing potentialâ€â€”by acquiring automakers to obtain a vehicle manufacturing platform.
In the words of the automotive industry, this is indeed a wise move by Zhejiang private enterprises. Because lucrative mid- to high-end cars are almost firmly controlled by several domestic and foreign manufacturers, for private companies that are already or are about to enter the auto industry, it would be tantamount to grabbing a cup of tea in the strong car industry. The only hopeful approach is to avoid confrontation with auto giants at home and abroad. First, passenger cars and pickup trucks, which are less involved domestic and foreign auto giants, should be used. It is not too late for companies to enter the commercial vehicle and car fields after they have a certain scale.
â– Thinking about private enterprises making cars, risk geometry
Some people say that private enterprises are involved in automobile investment, and it should be said that the entire automobile industry has been activated, which is a boost to the entire automobile market. If it is still a monolithic state-owned investment in the past, companies will often develop a concept of dependence. Li Shufu, chairman of Geely Group, believes that the involvement of private capital will bring a lot to the Chinese auto industry. Includes nutritional, exemplary, and persistent effects. The original auto industry strategy was rigid, solidified, monolithic, and lacking of vitality, and private capital needed to be put in for rehabilitation.
During the interview, the reporter once discussed the advantages and disadvantages of the private enterprises and the state-owned giants on the same stage with Zhu Di, the vice president of Kandy Automobile. Zhu's theory is that private enterprises have their own right to speak. Unlike many domestic state-owned or joint-venture auto companies, private auto companies can independently decide on product introduction, price positioning, and marketing methods. This kind of autonomous discourse power will bring great benefits to the operation and operation of private enterprises. On the other hand, he believes that the mechanism of private enterprises is more lively, there is no social burden for traditional large enterprise groups, and labor costs are relatively low.
Just when some private enterprises stated that it was not too late to enter the automobile industry, an entrepreneur who was actively seeking capital outbreaks said that he would “not consider entering the auto industry because it was too lateâ€. He believes that the current domestic auto industry is hot, which actually indicates that entering this industry is not the right time. On the one hand, transnational corporations have been watching for a long time. Auto giants all over the world have flooded in. Domestic companies have started from scratch, and they have not been able to compete with rivals for lack of growth time.
According to Chen Hong, vice president of Shanghai Automotive Industry Corporation (Group) Corporation and general manager of Shanghai General Motors Corporation, the development of the automotive industry requires not only funds, but also technical support, management platform support, and the need for continuous and continuous Invest in and be able to integrate the latest developments in a variety of industries. Therefore, it is high-risk that private enterprises enter this field.
Although the current profits of automotive products are relatively high, but as more and more companies want to share a share in the auto market, the market competition is becoming increasingly fierce. Some professionals believe that the automotive industry is likely to revisit the path taken by the home appliance industry that year, starting from a more decentralized industry group, the production capacity has increased substantially, leading to a price war, and eventually going through market competition towards integration and concentration. Many private companies choose to join the auto industry at such a time when it is raining, it should be said that there are certain risks.
In sharp contrast to this, in response to the reporter's question, “How much investment risk does the private-owned company’s automakers have?†Although several entrepreneurs interviewed admit that risks and opportunities coexist, they show almost complete confidence without exception.
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