Recently, the first “Dongfeng Dream Car†China Youth Environmental Protection Automotive Creative Design Contest was officially launched at Tsinghua University. The theme of the contest was “Creating Green Run Futureâ€. This is another major activity in the implementation of corporate social responsibility after Dongfeng Motors released the mid-term corporate social responsibility plan “Run†plan in 2012. At a tense moment in the game, the reporter interviewed Zhou Qiang, deputy general manager of Dongfeng Motor Corporation and chairman of the Dongfeng Charity Foundation. He introduced the efforts of the current competition and Dongfeng Company in fulfilling its corporate social responsibility.
Flying the green dream to build a platform for young people <br> <br> According to Zhou introduced, this competition jointly organized by the Dongfeng Motor Corporation and the China Foundation for Youth Entrepreneurship and Employment, Dongfeng Community Foundation. The competition will start in May and continue through December. Through preliminary competitions, semi-finals, soaring training and professional selection at the finals, we will ensure that excellent works are selected. At the same time, in order to stimulate everyone's creative design potential and turn ideas into practice, the competition has set up a one million bonus fund to support the outstanding team's green initiatives. It is reported that as of May 31, a total of 220 teams completed the registration, and the team covered 51 schools, including one from Japan.
Zhou Qiang said that the promotion of the contestants in this contest is all-round: First, through this contest, excellent players will have the opportunity to join the Dongfeng. Secondly, Dongfeng Company hired some domestic well-known scholars as technical consultants to provide professional guidance for players. Zheng Zulin, chief chief engineer of Dongfeng Motor Corporation, will also serve as the ambassador for this competition and will lead the team of technical advisors into colleges and universities to give lectures to the contestants on automotive modeling and automotive frontier technologies.
Implementing the “Run†Plan to Build a Harmonious Automobile Society In June 2012, Dongfeng Company, on the basis of the practice of responsibility fulfillment and combined with corporate culture, put forward the concept of “Dongfeng Huayu Runze Quartet†to fulfill its responsibilities, and officially released the “Towards the Societyâ€. The Dongfeng Motor Company's Medium-term Action Plan for Social Responsibility, named "Run", takes the meaning of "Dongfeng Huayuzeze Quartet" and expresses Dongfeng's awareness and attitude towards social responsibility.
According to Zhou Qiang's introduction, Dongfeng has been approved by the Ministry of Civil Affairs to establish the “Dongfeng Charity Foundation†to build a “Dongfeng†unified charity platform. This initiative effectively brought together the Dongfeng Group's resources for responsibilities and focused on creating value for society. Compared with other car companies, the "great cooperation" approach adopted by Dongfeng's social responsibility work is based on learning and drawing on the successful experiences in the industry and internal corporate social responsibility work, and taking full account of the subordinate enterprises, especially the entire vehicle business. Develop the implementation guidelines for the actual situation. “On the basis of this competition, for example, it is not only a competition brand that Dongfeng Motor Company has long been planning for, but also a key project of Dongfeng’s corporate social responsibility work. Dongfeng Company hopes to build the contest to discover Chinese automobile talents and help the contemporary youth achieve “Car Dream†platform; With the professionalism and influence of the competition, it will ignite the engine for thousands of dreams, enlighten young people’s wisdom, and promote the revitalization of the national automobile industry. With the creative design of environmental protection vehicles as the competition direction, “people, cars, nature, The harmonious and beautiful vision of society is fulfilled and the auto companies should fulfill their social responsibilities. At the same time, we also hope that with the platform of the contest, more young talents will be able to recognize the east, understand the east wind, and join the east wind to contribute to the Dongfeng’s autonomous business. Zhou Qiang said.
A full range of concrete actions to fulfill the responsibility of central enterprises <br> <br> According to Zhou introduced the second half of this year, Dongfeng to "Run" program guide to action, the full implementation in all areas of corporate social responsibility. In fulfilling its social responsibility responsibilities, Dongfeng Motor Company will continue to promote the development of projects such as the Dongfeng Run Miao Action, the Mother's Health Express, and the counterpart assistance and assistance.
In the implementation of environmental responsibility. Dongfeng Motor Co., Ltd. will focus on building a full value chain environmental protection system and commit to the development of new energy vehicles. In addition, Dongfeng will promote the Dongfeng "carbon balance" ecological forest project and continue to promote the first "Dream Dream Car" China Youth Environmental Protection Automotive Creative Design Contest. The “Dongfeng Dream Car†China Youth Environmental Protection Automotive Creative Design Contest, as a key project for the implementation of environmental responsibility, is committed to building a unique new model of environmental protection in China, building an environment-friendly society and fulfilling its due responsibilities.
In terms of cultural responsibility, Dongfeng will continue to innovate in forms of activities to enrich the carrier and content of activities. During the “Social Responsibility Month†period in 2014, the “Kaichang Dongfeng†automobile civic cultural activities will be launched to spread the first China to build a harmonious automobile society. The theme of the car ethical guidelines for cars - "China Civil and Civil Civilization Convention", at the same time, the company will soon join forces with its subordinate enterprises to carry out millions of civilization promise - "Yi Lu Ping" Dongfeng Rescue Fund Challenge Action and other special activities, the concept Propaganda has transformed into a love action to promote the construction of a civilized automobile society.
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