At present, there are more than 1.6 billion smartphone users in the world, and this 1.6 billion is the main body and core of the society. Mobile Internet has become an indispensable part of people's life and work, subverting the entire social life, including the business model, almost everything. Be transparent, before the popularity of mobile Internet, if customers have a bad customer experience, they may only be unlucky, and now, but now a customer's Weibo can make the world in 2, 3 seconds. Everyone knows that a company, a product, or a service promise has not been honored. Customers get the functionality of a certain product, and the price is easy to use anytime, anywhere. What kind of challenges will the LED industry face in the mobile Internet era? What kind of trend will LED products show?
Transparency (non-price war)
In the past ten years, LED display companies have grown and sold in a closed environment because of their non-standard LED display and engineering properties. A series of problems caused by chaotic product models, chaotic quality, and chaotic prices. A market of less than 30 billion accommodates more than 2,000 companies and has a relatively large profit margin. The order is mainly based on the salesperson's ability to communicate and operate. However, the advent of the mobile Internet era has completely changed the closed mode of the LED display industry. Now when customers need LED display, they can find the company, product, price, etc. in a matter of seconds, everything is transparent.
1) The transparency of the company's comprehensive strength, the asymmetry of previous information, has ensured a LED display industry of less than 30 billion, and more than 2,000 companies are profitable. The information obtained by the customer to obtain the LED display supplier is not smooth. The main influence on customer decision-making is the salesperson who communicates with it. The contract is made in the promotion of the cup. In the era of mobile internet, the comprehensive strength of display company scale, case, sales, quality brand and so on is completely transparent, and customers have enough information to verify and verify the real situation. At this time, the largest companies in the LED display industry will first become the target of the customer.
2) Transparency of price: price transparency (non-price war) into the biggest impact of the mobile Internet era on the LED display industry. In a model of the chaotic LED display market, there are only a few mainstream models. Mainly P16 and P10. The main indoor is P6, P4. Before the LED display price is not transparent, mainly because the production company has no public price, so it is difficult to find the quotation on the website, but now with the scale of some enterprises in the industry Expansion, the beginning of standardized mass production, the price is open and transparent. Once the price of the LED display is transparent, the sales model of the entire industry will be completely subverted.
3) Corporate word-of-mouth transparency: Guo Meimei, Smile Director, Fang Jie Gong Ai, Lei Zhengfu and other series of events let us experience the tremendous social influence of information transparency in the mobile Internet era. The LED display of Haiyi Junyi Hotel in Hong Kong is on fire, the stage screen of Yangzhou Gymnasium collapses, and the Beijing rental customer group returns, etc., immediately after the incident spread throughout the LED display industry, the mobile Internet era will undoubtedly show the nakedness of the company. Large companies are even thinner, fearing that the name of a world is destroyed in a single (den).
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