After the strategic transformation of Chery, with the adjustment of internal organizations, the Jiangbei project, which has been carrying the mystery, has also made progress. It is reported that the commercial vehicle business of the Jiangbei Project has been incorporated into Chery Commercial Vehicles Co., Ltd., and the head of the Jiangbei Project and the general manager of the former Karry Microcar Company Lu Jianhui will serve as the general manager of Chery Commercial Vehicle Co., Ltd., the former General Manager of Chery Automobile, and the Chery Sales Company. General Manager Zheng Zhaorui is the deputy general manager of Chery Commercial Vehicle Co., Ltd.; Jiangbei project passenger vehicle business is still independent, and is also responsible for Lu Jianhui.
As one of the oldest people of Chery, Lu Jianhui is also responsible for the Jiangbei project. According to the news, after the dismissal of the Cowin Division last year, Lu Jianhui was transferred to the parent company Chery Holdings, and the original Chery Automobile belonging to Chery Automobile was also spun off to Chery Holdings, and Lu Jianhui was responsible. Most of the staff of the Jiangbei Project are from the Cowin Division.
Zheng Zhaorui is a young executive who Chery has cultivated himself and is also responsible for the sales of the original Cowin Division. After serving as the general manager of the Cowin Division and the general manager of Chery Sales Co., Zheng Zhaorui will take over Chery's commercial vehicles with Lu Jianhui.
In 2010, Chen Anying, former director of Ford's global R&D project, joined Chery and started a strategic transformation of the chaotic Chery. As the basis for the transformation of "One Chery", the first and foremost thing is to cut down on the many original platforms and products. The Jiangbei project team was also established in 2010. According to media reports, the project intends to establish a brand-new automobile company and brand, which will mainly use the platform and products that Chery will reduce after the transformation. The original Cowin Division codenamed s31, s32 models. All will get Jiangbei. In addition, some unlisted models in the original Cowin Business Unit and Chery’s existing old models will also be placed on the Jiangbei Project. In the future, the Jiangbei Project will register a new company and produce and sell its own cars to digest the products that Chery has cut in the transition.
According to previous reports, the Jiangbei Project was funded by the Anhui Provincial Government and the Wuhu Municipal Government. Chery’s holdings of technology were staked in the Jiangbei Industrial Park in Wuhu City. According to the plan, the project has a production capacity of 700,000 units and is expected to be completed in 2015.
According to an insider from Chery, after the commercial vehicle business was integrated into Chery Commercial Vehicle Co., Ltd., the passenger car business of the Jiangbei project will continue and be developed independently. The registration of the new company name is still in progress.
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