In response to the rapid changes in the automotive market and the general decline in domestic and overseas markets, the JAC Group quickly took measures to change the situation and achieved good results. The company’s overall production and sales situation improved gradually from month to month, and the decline gradually slowed down. In the first half of the year, a total of 237,000 vehicles (including forklift trucks) of various types were produced and sales of 247,000 vehicles. There was a situation where sales exceeded production. The entire group ranks tenth in the national industry. Among them, sales of large and medium-sized buses with passenger cars over six meters are ranked sixth in the world.
Affected by the changes in the international and domestic markets, this year's auto market in China is in a downturn and Jianghuai Automobile is also facing an unfavorable situation. Mainly in four major areas: First, the international brand prices drastically explored, the decline in self-owned brand sales; Second, foreign-funded enterprises to expand production capacity and layout, increase the introduction of new products, advertising resources and product prices to explore the extent , The brand pressure gradually increased; Third, the international market to raise the threshold, the competition is fiercer; Fourth, the market price has steadily declined, the company's profitability space is further squeezed.
Jianghuai Automobile quickly adjusted its decision in the face of changes:
The first is to adjust the operation mode and improve the operation quality. The company’s change was based on the number of dealers’ hands, and terminal sales were used as basis for starting and counting. In the first half of the year, the Group’s core company, Jianggang, declined by nearly 6,000 inventories, and inventory and accounts receivable decreased by 188 million yuan from the same period last year. Although sales in the entire industry have generally declined, Jianghua Group's actual sales volume has dropped by less than 5% this year.
The second is to increase new product launches and enhance brand image. This year, the company has accelerated the launch of new generation of mid-to-high-end products such as the Ruifeng II on passenger cars, and launched new school bus launches on passenger cars. At the same time adhere to the "quality of JAC", the formation of "build a new benchmark for independent brands," the system implementation plan. Pay close attention to the operation of the quality system, improve the physical quality in a down-to-earth manner, enhance the brand and enhance the value by improving the quality, and do not fight the price war.
The third is to implement more flowering and broaden the same market. The growth rate of passenger cars and commercial vehicles in emerging markets was relatively large, and the dependence on the Brazilian market was lifted. In the first half of the year, 31,892 vehicles of various types were exported, with an export value of 2.114 billion yuan; Ankai double-decked open-top sightseeing bus was launched in London. Operation and service of the Olympic Games have become a major breakthrough for China's bulk electromechanical products to enter the high-end market. At the same time, with the Pakistani Punjab Provincial Government signed 575 sets of compressed natural gas passenger car procurement agreement, fully demonstrates that the value of Jianghua Group's export products is increasing.
The fourth is to tighten financial policies and insist on flexible management. Based on comprehensive budget management, we will solidly increase the efficiency of asset operations and the labor productivity of all employees, and vigorously increase the profitability of enterprises. At the same time, we paid close attention to accounts receivables, inventory, cash flow from operating activities, etc. We paid close attention to changes in interest rates and exchange rates, made full use of and mastered international trade financial policies and currency instruments, avoided foreign exchange risks, and increased capital operating income.
The measures to change strains have effectively improved the operation effect of Jiangqi Group: The company's light truck scale and benefit pillars have a significant effect; all indicators of the chassis of passenger cars show a growing trend with excellent operating status; Ruifeng II, a commercial vehicle, achieved new breakthroughs in real sales in June; In addition to Yueyue, the rest of the products are profitable; the contribution of heavy truck benefits has increased significantly, and profitability has continued to increase.
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