2014 is coming to an end. Looking forward to the progress of bus reform next year, the main focus is on the further advancement of local official car reform. At the same time, auto companies are also exploring new market development opportunities.
Looking back this year, the "commercial car reform" has not only become an important part of the "corruption on the wheel" of national governance, but also puts forward higher requirements for the overall efficiency of the use of official vehicles. From the central to the local, the management, use and post-disposal auctions of official vehicles have received wide attention from all walks of life.
Next year, the local bus reform will be promoted on July 16 this year. The "Guiding Opinions on Comprehensively Promoting the Reform of the Official Car System" and the "Reform Plan for the Official Car System of the Central and State Organs" will be issued, marking the full implementation of the official car reform. . According to the plan, by the end of this year, the central and state organs should strive to basically complete the bus reform, and basically complete the reform of the bus of the local party and government organs by the end of 2015.
As far as the current situation is concerned, the reform of the official vehicles of the central government units has been carried out steadily, and the local reforms are not in the same level. There are local cities that have already carried out pilot reforms. The promotion of the remaining provinces and cities continues, mainly to start statistics. The number and scale of buses and the final implementation plan are still in the formulation stage.
Ye Qing, deputy director of the Hubei Provincial Bureau of Statistics, who was known as the "first person in the bus reform," told the media that the bus reform was more complicated than the central government, which is normal. However, in his view, the announcement of the new bus reform program reflects the determination and intensity of the central reform, and the local reform will have a difficult period of running-in.
The most important factor affecting the reform of official vehicles is the problem of “vehicle compensationâ€. How to formulate vehicle compensation standards and how to solve the problem of vehicle compensation gaps for civil servants at different administrative levels will also become a key factor for the thorough implementation of the reform.
Self-owned brands seize the opportunity of the official car market Wang Xiaoming, director of the Research Office of the Industrial Economics Research Department of the Development Research Center of the State Council, believes that the new bus reform program has a wide range of influences and the demonstration effect is far-reaching. As an official car, or an official car such as a high-end forum, the most important role is to enhance the brand's influence.
Most independent car companies recognize this view. Although there is currently no uniform data on the number of official vehicles, the car use of more than 7 million civil servants still constitutes a strong market demand.
Well-known car commentator Zhang Zhiyong said at the first official car forum of Xinhua.com that if 400,000 official vehicles are replaced every year, it is equivalent to the level of production and sales of a self-owned brand. 200,000 to 50,600,000 vehicles, 400,000 vehicles are actually crucial for the development of independent brand enterprises. Therefore, the reform of the bus system is crucial to the development of the entire independent brand and foreign brands.
In the view of the person in charge of the self-owned brand car enterprise, although the sales impact caused by the official reform has yet to be observed, it can be confirmed that the identity of the official car can still enhance the brand influence of the independent brand. It is reported that a number of independent brand car companies are carrying out the declaration of government official car procurement. According to Liu Yan, chief operating officer of Volvo China Sales, the two models of Volvo's domestically produced S60L and S80L have entered the official car procurement catalog, while XC Classic and the main SUV domestic model XC60 are also in the process of declaration.
At the same time, the reform of the bus has also promoted the pace of development of official car rental. In fact, along with the diversified development of government official duties, the demand for some special-purpose official vehicles still exists in large quantities. In addition to regular official leasing, some foreign affairs activities also require the support of special vehicles.
For example, on October 30 this year, Volvo Car signed a cooperative procurement framework agreement with the Diplomatic Service Bureau. 20 Volvo luxury executive-class sedan S80L will become the designated service vehicle for the Foreign Affairs Service Bureau and the embassy car in China. In addition, international exchange meetings such as APEC meetings also have regular business vehicle demand. These provide opportunities for the development of official car rental for independent brands including Volvo and BAIC.
How to meet the personal car purchase demand of civil servants The industry believes that since the promulgation of the new regulations for the general official car, the private car purchase demand of the civil servants has been released. In some pilot cities, the original official car was replaced by monetization during the promotion of official vehicles. It is undeniable that the demand for civil servants’ personal travel is still very large, and the official car rental can only solve part of the problem.
In the investigation, it was found that after the introduction of the new regulations, some civil servants have already started their own car purchase plans. For this part of the demand, automobile manufacturers have been "shaping their hands" to seize market opportunities.
Among them, the most important part is to find out the demand for car purchases by civil servants. According to Liu Yan, chief operating officer of Volvo China Sales, civil servants are a very large group. These potential buyers have similar characteristics: low-key and not ostentatious, taking into account family needs, focusing on the quality of the product itself and being safe and healthy. Environmental performance, the trend is to choose a brand with connotation.
“This is highly compatible with Volvo's product advantages and brand core values. Volvo Cars, known for its safety, health and environmental protection, have been widely used by doctors and teachers in all major markets around the world for its high quality, stability and low profile. "Special groups such as lawyers and civil servants are welcome," said Liu Yan. At the first official car forum of Xinhua.com, the Volvo S60L won the “2014 Most Popular Civil Aviation Cars†award.
In addition, BAIC, GAC passenger cars, FAW cars, Jianghuai and other auto companies are also actively exploring the consumer demand in this market. In the future, they will provide customized civil service service plans from car purchases and post-services.
Summary: The official car reform itself is an important measure to reduce the "three public" costs. In the future, the reform of official vehicles will continue to be promoted nationwide. The imbalance of regional development will also adjust the corresponding measures, but the overall direction is still consistent. For car companies, the efficiency of the use of official vehicles will also put forward better requirements for vehicle quality. How to seize the opportunities and challenges brought by this bus reform will be an important issue that major auto companies will face.
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