Analysis: Can concrete machinery usher in spring in 2012?

The footsteps at the end of 2011 are getting closer and closer. It is very difficult to review the impact of the economy, railways, real estate and other aspects of the concrete machinery industry in this year; It is not expected that the year will be able to fall back. The bell of 2012 will ring soon. Will the spring of the concrete machinery industry usher in the brilliant blooming of spring flowers? You also need to analyze yourself.

Looking back at the development history of the construction machinery industry, companies have spread all over the country, product updates are much more common, and purchase methods have become increasingly diversified. Is technology perfect? Does product quality stand up to the storm? Has the service been truly in place? Relying on independent innovation rather than cottage, we can stand out and say that I can do very few state-owned enterprises, a series of drawbacks that can be called hidden dangers are constraining the development of China's concrete machinery industry.

Nowadays, concrete machinery is developing more and more magnificently, and it is going abroad to go overseas. However, leaving more impressions on overseas markets is just cheap. If it does not fight prices, can it still stand firm? Not only the overseas market, even the domestic market is a bit dangerous; the domestic construction machinery market has entered the era of borderless competition, China's construction machinery market has become a contestable place for domestic and foreign construction machinery manufacturers, and new entry The competitive threat posed by domestic and foreign manufacturers will inevitably bring about a fatal blow to companies that rely on prices to fight the market. As we all know, China is a large country of concrete machinery manufacturing rather than an intelligent manufacturing country. It has now passed the gold of the construction machinery industry for the 10th anniversary and has accumulated a certain amount of basic wealth. Should we consider developing it in the direction of Zhichuang?

There is still a hidden danger in the domestic market. Many customers recognize overseas brands and do not recognize state-owned brands. It seems that the price war did not bring sales but brought a crisis; therefore, the price war is not the only way out for the construction machinery industry, and construction machinery should be used as a brand route. , against price wars.

A key factor in the quality of products purchased is not only the service, but also the level of technology. It is not as warm and welcome as service personnel. Now we can see that more and more companies are beginning to plan to build 4S stores, 6S stores, services and other activities, it can be seen that China's construction machinery industry began to pay attention to this service gradually.

Analysts believe that the multi-polar, multi-dimensional and colorful global construction machinery industry has come of age. We believe that in China, where the construction machinery industry is undergoing a cyclical repair, we can use more energy to combine product value, service value, and brand value in the context of the downturn in the macro-environment, hoping to become concrete in 2012. The turning point of mechanical development.