Bus companies: Borrowing the Olympics to Reflect "Logistical" Marketing


What is the hottest topic in the summer of 2012? There is no doubt that the London Summer Games. The number of billions of viewers worldwide has made the Olympics not only a platform for sports professionals in the five continents to compete together, but also an arena for companies to promote their products and build their brands. There is no shortage of domestic commercial vehicle brands.

Domestic commercial vehicle companies use the Olympic Games as a background to carry out promotional marketing cases, but also from the 2008 Beijing Olympic Games.

At that time, in order to protect Beijing's air quality, energy conservation and emission reduction were carried out in the end. Before the Olympics, Beijing invited new energy buses to bid. Most of these orders were won by Beijing-based Euro V buses (now renamed Ouhui Bus), followed by Zhongtong New Energy Bus, and a small number of orders by Dongfeng, Jiefang Hybrid Bus and Jinghua Pure Electric Bus. And so on.

Although it did not make its debut in the first-line battlefield of the Olympic Games, as an important part of logistical transportation, Chinese passenger cars won praise from athletes and journalists both at home and abroad.

If we say that the appearance of Chinese buses in the Beijing Olympic Games has opened the curtain for the sports marketing in world-class events, then the London Olympic Games can be said to be a continuation of its sports marketing business.

In order to achieve the dissemination effect, prior to the opening of the Olympics, news about the London Olympics, such as “Ankai Bus Become London Sightseeing Bus” and “Hundred Grand Golden Dragon Bus will Serve the London Olympics”, have spread all over the world.

Among these car companies, those who are best at sports marketing are none other than Foton Motors. This time, Fukuda appeared in London as a senior sponsor of the Chinese Women's Volleyball Team and successfully moved from behind the scenes to the stage. According to Zhao Jingguang, deputy secretary of the Foton Motor Party Committee, "Fukuda Motors has taken the China National Volleyball Team this year and has become a senior sponsor. The company's four products - Tuolu Pickup, Futian Ouhui Bus, Mengpike MPV, and Omar Light & Light , They have become special vehicles for Chinese national volleyball team training, special vehicles for coaches, special vehicles for coaches, and equipment special equipment to support the national women's volleyball team in the Olympics in London. It is reported that cases appearing as sponsors of the national team in domestic commercial vehicles The first case is in the circle.

Before the start of the Olympic Games in London, Foton Motor used two months from June to July to hold the “Fukuda Motors Supports the Chinese National Women's Volleyball Team in the China Tour of the Olympic Games to Enthusiastic Team” tour event, which was responded to by 20 million netizens nationwide. Through the exhibition activities, Foton Motor can say “make a big profit” in brand promotion.



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