At present, China's lubricants market can be divided into three categories: foreign investment, state-owned enterprises and private enterprises according to the nature of enterprises. These three forces compete for each other and have checks and balances. Although the survival and market conditions of private oil companies are very difficult, the private oil companies in China will How to upgrade the industry and become the most viable contender in the Chinese lubricants market? The reporter interviewed Mr. Deng Fang, general manager of Fujian Lake Petrochemical Co., Ltd.
According to reports, influenced by multiple factors such as oil price increase, energy saving and emission reduction, demand pulling, lubricating oil industrial restructuring, and national domestic demand policies, most of China's oil and chemical industries continued to rise in the previous year's climate index compared to previous years, and they performed well. Lubricant industry has brought great room for development.
With the development of the external environment in a favorable direction and the reform and continual improvement of its own system, the management of private oil companies with large brands has now begun to implement a strategy of flattening channels and implement regional intensive cultivation strategies. Deng Fang said that flattening is a model in which big brands rely on consumers to drive channels, but the profits of their operating segments are constantly declining, channel authority is constantly being reduced, and many channel participants do not want to be “porters,†and intensive cultivation can just be used to attack them. Weaknesses—Strict regional protection, working in a limited market, and forming a core market, while Chinese private oil companies have a unique advantage in their ability to operate in a regional market.
In the past year, the National III and National IV emission standards were successively implemented. Lubricants are undergoing a transition from the low-end to the mid-to-high end. Products have “upgraded†and become wind-driven. This gives private-owned lubricants that are large-scale and technologically advanced. Oil companies create opportunities for development. If private oil companies want to successfully enter the high-end market, they must first focus on improving the quality of their products and building a strong brand. The privately-owned lubricants companies represented by Fujian Lake Petrochemical have a steady strategic opportunity. They have occupied a place in the Chinese main market with their flexible operating mechanism and their awakening brand awareness.
In 2011, the overall sales performance of China's lubricants industry will also grow substantially. Private oil companies will break through the bottleneck and develop rapidly through this strong east wind, forming a powerful force that will play a decisive role in changing the industry landscape. The role.
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