Foton Cummins Diversified Strategy Expands Service Network and Leads Light Engine Market


From production in 2009 to mass production in 2010, and occupying a market share of about 30% of the domestic common-rail light-duty diesel engine market, Foton Cummins achieved a leap-forward development in a short period of 2 years. Under the background of continuous escalation of emission standards, Foton Cummins plans to provide a wide range of products to meet market demands and provide customers with the best solution for emission upgrades.

Capture the advantages of the parent company and continuously expand the market

Cummins, a company with more than 90 years of professional engine development experience and a strong distribution network and brand recognition in the global market. Foton Motors, a company that has the strongest driving force, has strong distribution capabilities in China, and manufactures the largest light vehicles. The two parent companies gave Foton Cummins a clear advantage in terms of products, services, technology, and markets. At present, Foton Cummins has set foot in Futian and opened up the situation in the domestic light commercial vehicle sector. While leveraging Cummins' global business foundation, it is expanding its overseas markets.

In China, from the start of production in 2009, Foton Cummins produced and sold nearly 20,000 engines in 2010, of which common-rail products accounted for more than 25% of the market share of common-rail light-duty diesel engines. In overseas markets, Foton Cummins has also made great progress. So far, Foton Cummins has achieved mass sales in Europe and South America.

In 2011, the production capacity of Foton Cummins will achieve an increase of more than 100%, of which the export business will account for more than 50% of the company's total business sales.

Use Diversified Products to Meet Diversified Needs

From the results achieved in 2010, it can be seen that the products and technologies of Foton Cummins have been diversified in the direction of diversification, and the diversified development is the main development route of Foton Cummins in 2011.

If Futian Cummins has been able to handle the diversified needs, then Futian Cummins has also made sufficient preparations for the technology of emission upgrading, and can successfully transition from ordinary engines to products with higher emission standards.

In Foton Cummins's products, users can choose either SCR or EGR. The industry has always disputed the advantages and disadvantages of the two technical routes of SCR and EGR. Both of these technical routes have their own advantages and disadvantages. The SCR can maximize the engine power, thereby increasing the vehicle's fuel economy by 2%-3%, but its tail handling costs are higher.

Relatively speaking, EGR is a relatively low-cost solution, but the disadvantage is that it will cause a loss of engine power, which is actually an additional consumption of fuel consumption. Diversified users must have diversified solutions to deal with. Currently, Foton Cummins has made a reserve of these two technical routes, and users can choose the right solution according to their own needs.

Expanding service outlets to solve customer worries

In regions where emission regulations are more stringent, light commercial vehicles equipped with State IV engines have been on the road. However, the structure of the National IV engine is quite different from that of a normal engine. In the past, there were problems with the engine, and users could handle it on their own. However, the National IV engine must be diagnosed through professional instruments. This undoubtedly puts higher requirements on the engine service stations.

According to reports, at the stage of the promotion of new products for the China IV engine, according to the unified training plan for various service stations of Foton Motor, technical training for service station personnel was conducted. Futian Cummins has also provided key technical explanations on core components. Qualified service stations will become authorized service stations for Foton Motor. Currently, all service stations at Foton-Europe have the maintenance and inspection capabilities of the National IV engine.

The authorized service stations of Foton Motor will be established in full accordance with Cummins global standards. Each authorized service station must fulfill three requirements for fittings, training, and system online. The so-called system is online, that is, each national IV engine is registered on the Internet. Which engine is faulty, simply insert the online detection device into the engine port, and you can clearly display the basic engine information and diagnostic results. This will quickly and effectively solve the immediate needs of users. In China, the number of authorized service stations for Foton Cummins IV has reached 400, and it is still expanding at a rate of 20%-30% every year.

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