Lack of standards in auto beauty industry supervision depends on a mouth

Lack of standard supervision of car beauty Now the car can be opened and the economic conditions of people who can afford it should be fairly good. Cars are expensive and expensive tools. In addition to the daily use cost, the cost of car beauty maintenance is also high. Many car owners don’t even allow their car to have a bit of embarrassment. Such spending is of course no small sum. Of course, there is also a simple decoration to buy a new car, which is also the choice of each owner, but due to various reasons, the owners of Mongolian, slaughtered cases occur from time to time, resulting in consumer confidence in car beauty companies Discounted, so these inhibit the development of the automotive beauty industry.

The status quo of the automotive beauty industry industry standards are not stipulated due to the lack of a unified service standards, different businesses offer a wide range of car beauty decoration service. The profit rate of car decoration on the market is generally around 40% to 50%, and the profit rate of individual businesses can reach 120% to 200%. Take leather seats as an example. If you sell it for 4,000 yuan, it may cost less than 1,500 yuan; for a cloth cover that costs less than 100 yuan, some sell for more than 500 yuan.

Mr. Luo, who is often washing cars at a beauty shop, said that what he encountered was even more unimaginable. Mr. Luo habitually parked his car in a car wash that was frequently visited to receive a car wash. When he returned from work to prepare for a car, he found that the car wash had lost his car key. After some unsuccessful search, Mr. Luo took home and got another car key. But the next day, the car wash told him that the car key was found. Mr. Luo, who took the carriage return, was more and more uneasy and doubted that the merchant privately assigned his car key and desperation changed a new car lock. People in the industry believe that it is the lack of uniform service standards in the beauty and decoration industry that leads to a huge disparity in service prices. The auto-cosmetic market has become a profitable market and service quality is difficult to measure. Consumers will lose confidence in the beauty and decoration market as they continue.

The beauty products are mixed. The profits of car beauty decoration mainly come from the difference in the use of materials and working hours, and some businesses are often shoddy in order to obtain more profits, and ordinary consumers simply cannot identify. For example, some consumers posted inferior quality explosion-proof membranes, and even outside nighttime, they couldn't see the external situation. Some consumers replaced the large-vision rearview mirror, and when they looked at the mirror, they felt dizzy. The distance was not judged from the distance. Clear, it brings great security risks to traffic. This has led to a lack of consumer trust in car beauty products and car beauty shops.

Recently, the industrial and commercial personnel inspected the products of several car beauty shops and saw on the spot whether it was explosion-proof membranes, reversing radar, linen cushions or other items worth hundreds of yuan, or anti-theft locks, steering wheel covers, perfumes, and floor mats. Many small accessories, such as paper towels, have found a lot of counterfeit products. It seems that shoddy has become the unspoken rules of the industry.

Misalignment of industry personnel Because of the difficulty in distinguishing quality and effect in a short period of time after the car beauty decoration, many “four no” cosmetic decorations without formal training, no professional brand products, no professional machinery and equipment, and no service quality assurance are on the market. Shop everywhere. According to briefings, at present there are about 9,000 domestic franchised and affiliated auto-cosmetic companies, with about 150,000 employees, many of which are unlicensed.

Car beauty professionals are basically started from apprentices. Many of the technical staff only have junior high school education. The learning technology is the way the master brings disciples. The teaching and updating of car beauty technology is extremely slow. The knowledge and technology are very limited. The use of the product is basically operated according to the instructions. Very few people study how it works. Now that the car has a computer system to diagnose the problem of the car, non-professionals can't rule out this method of learning by the master. Employees with low quality and lack of specialized talents have restricted the development of the automobile beauty industry.

There is a shortage of talent. The threshold is low. As everyone knows, the threshold of the automotive beauty and decoration industry is low, 3 to 5 people, a high pressure water gun, a few bottles of car wax and several rolls of explosion-proof membranes, plus a few simple tools, a small-scale beauty decoration. The shop can be opened, even with a water pipe, a few rags, and a “convenient” beauty shop opened on the side of the road. Taking automotive decoration as an example, the reality is that there is a lack of professional automotive decoration technicians, and this industry is still blank in the assessment standards. Take the 4S shops that all think that the relative standards of technology and services are high, although they all have their own decoration department, and the relevant staff are strictly trained by the manufacturers, they basically only polish, Waxing, cleaning the interior, installing reversing radar and other decorative items, but for the explosion-proof film, seal glaze, etc., is basically outsourced or to find a professional technician to deal with.

Lack of National Regulations It is understood that the current confusion in the domestic automotive beauty and decoration industry is mainly due to the absence of national regulations and industry standards. The rapid development of the automotive industry, the increasing popularity of family cars, attracting more investors to join the industry, the introduction of appropriate management practices and industry standards to regulate the market is necessary. This will not only reduce and, to a certain extent, eliminate the entry of counterfeit and shoddy products into the market, regulate the behavior of manufacturers and distributors, but also allow the market to develop in a direction of specialization and standardization, thus ensuring the legitimate rights and interests of the majority of auto consumers. It is generally believed that car beauty must first be cosmetology for car beauty.



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