Pierce becomes Bronto OEM in North America

Pierce Manufacturing Announces Exclusive North American Deal with Bronto Skylift

March 15, 2011 APPLETON, Wis. (March 15, 2011) — Pierce Manufacturing, a division of Oshkosh Corporation (NYSE: OSK), proudly announced today that it has entered into an exclusive distribution partnership with Bronto Skylift to distribute and support their advanced aerial platform equipment throughout North America. This strategic collaboration means that Pierce will now offer Bronto Skylift's full range of products, including the impressive 165-foot RLP, which holds the title of the tallest aerial platform in North America. These cutting-edge devices will be mounted onto Pierce's renowned custom chassis models, such as the Arrow XT™, Impel™, Quantum® and Velocity™ series. Additionally, the extensive Pierce dealer network will provide top-tier service, parts availability, comprehensive training, and ongoing support for both current and prospective Bronto Skylift users. “This marks a significant milestone for us and represents a substantial enhancement to our aerial apparatus offerings,” remarked Jim Johnson, Oshkosh Corporation’s executive vice president and president of Fire & Emergency divisions. “By integrating Bronto Skylift’s exceptional technology into our product lineup, we’re able to address the increasingly complex rescue and firefighting needs faced by fire departments. Equally crucial is our unparalleled dealer infrastructure, ready to deliver world-class service and support to all Bronto Skylift customers.” Esa Peltola, Managing Director at Bronto Skylift, expressed enthusiasm about the partnership: “We believe this alliance will bring unprecedented benefits to the fire service sector. Working alongside Pierce Manufacturing, we aim to create solutions that truly make a difference in saving lives and protecting communities.” Pierce will showcase several key Bronto Skylift models, including the RLP 100, 114, 134, and 165, each renowned globally for their superior performance, extended reach, and innovative articulation capabilities. Every Bronto Skylift unit will be meticulously integrated onto Pierce custom chassis after being manufactured at the Bronto Skylift facility. The Bronto Skylift range stands out due to its superior up-and-over and below-grade reach, allowing emergency responders to execute rescues in even the most demanding scenarios. Features like the telescopic cage boom and spacious rescue platform ensure firefighter safety while enhancing operational efficiency. Moreover, the compact design ensures excellent maneuverability in tight spaces—a critical advantage in urban settings. Jim Johnson further emphasized the value proposition: “Fire departments requiring high-reach solutions or specialized below-grade rescue operations will find no better option than Bronto Skylift. With over 6,000 units deployed worldwide, Bronto Skylift boasts an exemplary reputation for reliability and innovation. Combined with Pierce’s custom chassis expertise and our robust dealer network, this partnership promises mutual success for everyone involved.” This announcement underscores Pierce Manufacturing’s commitment to delivering industry-leading products and services that empower first responders everywhere. As the partnership unfolds, both companies anticipate a prosperous future built on shared values and collaborative growth. --- After finalizing the initial discussions, both teams are already hard at work preparing for the rollout. Initial feedback from key stakeholders has been overwhelmingly positive, highlighting the potential for increased adoption among fire departments seeking state-of-the-art aerial platforms. Meanwhile, internal teams at Bronto Skylift are excited to leverage Pierce’s vast experience in the U.S. market to expand their footprint significantly. On the ground, dealerships are eager to embrace the new offering, confident in their ability to provide seamless customer experiences. It’s clear that this collaboration could redefine standards within the firefighting community, setting new benchmarks for innovation and effectiveness.

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