Those who are able to come from "Zhuangzi Lü Xie" mean people who can do what they can and are capable of; they are self-willed and have network hot words. They are meant to act with conviction and do not condescend. What kind of spark will happen when the person "worses" the waywardness?
Digital decoding of the secret behind the "lubricity.capability" of lubricants
Recently, the term “capable. Presence†has frequently appeared in major networks, forums, and self-media platforms such as WeChat and Weibo. "Energy. Presence" is a dream-themed grand event that has recently been unveiled by Lubricants , and it is also the core theme of this event. As for whoever is capable, how can it be self-willing? We will use four numbers to decrypt it and unveil the secret behind “capable. Presenceâ€...
Zero: close to the user, dreams will come to find
Lubricating oil has entered the Chinese market for 20 years, and the accumulation of time provides unlimited possibilities for the development of the company. Since its establishment, Lubricants has always adhered to the company's own business philosophy, with the concept of “close to the customer†and its “closest to customers†as its core values. In the rapidly changing tide of the market, the company has simplified and based its ambitions. Responding to changes in strategy has won more and more customers' approval.
It is based on this and the user to establish a "closer, closer distance" relationship, unified lubricants will extend this highly-affinitive gesture to the "powerful. Willfulness to promote the dream of a unified lubricant journey". In the course of this nearly three-month dream, Lubrizol has opened its dream door to dreams and daring pursuits in the entire society. Anybody just picks up the mobile phone and pays attention to the “Unified Lubricant Subscription Number†WeChat public number. Registration, you can become a "universal dream challenger", to participate in the dream journey, participate in a series of activities, to win beautiful gifts, compete for the ultimate prize.
Zero is not only a consistent business philosophy that is close to the users and users, but also a positive stance that unifies the lubricants in this activity.
Zhai: Four Cities Linked, Dreams Sailing
In today's brand competition and product diversification, if an enterprise wants to stand out from the crowd, in addition to its strong brand and product capabilities, it is essential to develop accurate and effective interactive activities for targeted consumer groups and create direct emotional communication with users. The “Energy. The way forward is to promote the dream of a unified Lubricant dream†is based on the above development.
In the process of “Enthusiasm. Willfulnessâ€, Lubrizol will conduct a round of four-city cooperation “Behave Face to Face†activities in Beijing, Hangzhou, Guangzhou, and Chengdu, inviting the auto repair industry, labor model industry, and The four elites in the marketing and training sectors have visited four places and discussed and shared topics such as the current status of the industry and development trends with the “Unified Dream Challengerâ€. At the same time, the participants in the previous "China Good Voices" will also be present at the scene, and will encourage all participating "unified dream challengers" to adhere to their dreams and their dedication to the pursuit of music.
It can be said that, er, it is not only the “four-in-one†smart collision that the “Energy. Candid Lubricant dream dream promotion†brings to the consumers, but also the whole society. It is also a unified lubricant oil sail booster and dream start. New journey.
Pick Up: Venture Funds, Helping Each Other Together
"Learning closer to users and knowing the best brand of consumers" is the brand concept that Lubricants has been adhering to. Recalling that in the past, the unified lubricants based on the needs of Chinese truck drivers and the needs of vehicle conditions, developed four major diesel engine oil products that can cope with complex road conditions, such as the King of Hydraulics, King of Kings, Super Viscosity, and Extreme, bringing safety, health and love. To them; In addition, it also covers many areas such as turbine oil, motor oil, industrial oil, engineering machinery oil and OEM, forming a complete product matrix. Nowadays, Lubricants has extended the care and social responsibility of its users to the “Enthusiasm. A way to promote the dream of a unified lubrication lubricantâ€.
Being in the era of entrepreneurial wave, it is a thorough understanding of the hardships and twists and turns of the starting point for a unified lubricant that is based on the Chinese market for 20 years and has gone through trials and hardships. In order to encourage those entrepreneurs with dreams to move forward, Lubricants will create a “dream stage†for the “Dream Challengers†in Beijing in November. Challengers will be invited through the “My Dream†theme speech. The final shock to the dream. In the end, the winner will win the 100,000 Yuan Venture Dream Fund provided by Lubricants.
Picking up is a unified lubricant that helps the dream-seekers in their dreams. It is also one of the corporate responsibilities that companies always remember and give back to society.
Zhai: Based on China, dare to pioneer in the industry
As a company that has been involved in the Chinese lubricants market for 22 years, Lubrication Oil has witnessed and experienced too many changes. After 20 years of development, Lubricant has gradually formed a unique set of corporate DNA: it has always adhered to the Chinese domestic market and served the domestic consumers. At the same time, it has profoundly understood the needs of Chinese consumers and established a set of rapid Response and rational value chain system, and the introduction of HSSE management system and global quality system production standards, to achieve the value for the domestic consumer products. It is with these outstanding corporate DNA that Lubricants have been able to stand upright in the ebb and flow of the market and have created today's glory.
Since entering China in 1993, there have been classic advertisements “more lubricated, less frictionâ€, and then the mini-movie of “lubrication and great powerâ€; from that “feast of kings†that lasted forty-six days. The Million Kilometer Road Challenge Competition, and then to the present nearly three months of the “Enthusiasm. Ren Lun Lubricant Dreams Advancement Tourâ€, unified lubricants exhibited their 22 years of experience as a capable player, in which The industry has stirred waves of brand innovations.
22 years is not long, it is only a moment in history; 22 years is not short, because time is enough to make a company leap forward. Twenty-two years of unified lubricants have already demonstrated the self-assured and confident attitude in the harsh market environment. The age has leapt and the future has come. Everything has only just begun for uniform lubricants and "unified challengers." Because of the pace of dreams, never stop.
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