On July 30, 2012, Dongfeng Lubricant Shandong Zoucheng five-star image store successfully signed the contract. Dongfeng Lubricant has always attached great importance to the Shandong market. Following Zhaozhao and Weifang, the third five-star image store has settled in Zoucheng, heralding the further expansion of Dongfeng Lubricants on the Shandong map. Dongfeng Lubricants, moisturize the world, strength and quality can be trusted. Dongfeng Lubricating Oil will continue to develop and build in the Shandong market including Zoucheng.
As for how to think of joining Dongfeng lubricants, the manager of Zoucheng's five-star image store said: "There were times when I heard friends complained about buying fake lubricants. They were very damaging to the car, and the quality of lubricants on the market was uneven. If there were, A quality guaranteed lubricant service store is just fine.†After that, he carefully studied the domestic lubricant industry. “The rapid development of China's automobile industry, the increase in the number of vehicle ownership has increased year by year, and has driven the prosperity of the automobile market. China The lube oil demand growth has huge potential and broad prospects. This is a gold industry. "The rapid development of the lube market with huge market potential has aroused his interest. After unintentionally contacting the five-star image store of Dongfeng Lubricants, He praised Dongfeng's distribution model. "The five-star image store is not only a pure distribution but also a collaborative construction of manufacturers and channels. An excellent distribution model is the basis for stable development."
Refinement of products, terminals, and management
1, the refinement of product development
Dongfeng Lubricant cooperates with GS Caltex Co., Ltd., one of the world's top 500 companies, to create a joint brand and sign a strategic agreement. It strictly controls the product entrance and uses GS high-quality base oil and advanced technology to improve the quality of oil products. It will allow users to rest assured that they will build consumer trust in Dongfeng lubricants. At the same time, Dongfeng introduced different lubricants depending on the season and geographical differences. The southern climate is hot and the air is humid. This requires the lubricant to have strong anti-oxidation and high temperature resistance. The climate in the north is dry, especially in the spring and autumn, so it is necessary to choose a lubricant with strong cleaning performance. Dongfeng Lubricating Oil strongly promotes 15w-40 lubricants in Hubei and Jiangsu according to regional characteristics. In Shanxi and Inner Mongolia, it prefers 5w-40 lubricants with good low temperature performance to meet the needs of different groups.
2. Refinement of terminal channels
The company combined its own products and industry characteristics, launched a three-star five-star marketing model, adopting a franchising model for channel promotion, international chain image stores are divided into provincial, municipal, and county levels of Dongfeng Lubricants, and unified store planning for the image. Management, strengthening Dongfeng Lubricant's ability to control the entire industrial chain, taking the pressure from the intermediate channel level, and achieving unified planning. In addition, through the three-star and five-star shops, they approached consumers, listened to the end-users' feelings, and developed corresponding products according to the customer groups, thereby providing each group with more high-quality products and refined services.
3, the refinement of management
Dongfeng Lubricants regularly organizes professional training for distributors. For dealers in second- and third-tier cities, Dongfeng Lubricants pays more attention to training its professional knowledge and gradually spreads the basic knowledge of lubricants for dealers to facilitate better Master professionalism, improve customer service, and achieve higher customer satisfaction. It is reported that once a month dealer training meeting allows companies to better understand the actual situation of the market terminal, so that the information is transmitted to the enterprise without hindrance, and accordingly make sales strategy adjustments. Such dealer training activities not only provide a convenient channel for the Group to obtain market information, but also provide dealers with a broader platform for exchanges and discussions to enhance their sales capabilities.
The enterprise is like a man, the height of thought determines the height of the horizon, and the height of the horizon determines the height of development. Dongfeng Lubricants has realized that the long-term prosperity of the company requires not only excellent products to support, but also the refined management of sales personnel and perfect terminal sales channels. All links, interlocking and perfect cooperation, can create Asian aircraft carriers for the lubricant industry.
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