On January 15, 2011, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. held a media meeting in Beijing. In 2010, Shangyin Company sold 33,000 heavy trucks, an increase of 69.7%; sales revenue was 8.24 billion yuan, an increase of 70% year-on-year; its market share was 3.26%, an increase of 0.18 percentage points year-on-year. In 2011, the sales target of Shanghai Yihong was 38,000 units, and 43,000 vehicles were challenged. The production and sales volume reached 10 billion yuan. Among them, Jieshi brand heavy truck sales task was 14,000 units.
Shang Yihong has increased its sales volume, increased its market share and focused on its work, and its marketing and service network construction has been significantly accelerated. As of the end of 2010, “Shang Yi Hong†completed the construction of 162 first-class distribution outlets, including 60 4S stores; 437 service stations, including 150 Jieshi heavy-duty service providers; and 80% coverage of service networks. 12 spare parts centers have been built. The company also further expanded its service network to increase spare parts reserves and improve service skills.
2011 is the “Yishihong†service year, and its service brand will be released during the Shanghai Auto Show. The core content of the service brand is zero service distance. Service zero distance is to plan the service network based on the principle of improving user satisfaction and service providers' profitability, reflecting the timeliness of the service. In 2011, the service network of “Shang Yi Hong†will be upgraded from the current 437 to more than 550, requiring service providers to achieve a maintenance response speed of Jieshi tractors for 4 hours, and a jieshi engineering vehicle for 2 hours. The "Zero Distance Service" also includes the development of the 2011 "Shang Yi Hong" accessories center library from the current 12 to 18; at the same time, it will increase the spare parts reserves of Jieshi products and increase the satisfaction rate of the accessories terminal. Accessories will also implement 100% return within the warranty period. For the first time, SAIC Iveco Hongyan will allocate 40 million yuan to service providers for credit granting of parts. This new initiative will greatly increase the service enthusiasm of service providers.
As the only three-party joint venture in the heavy truck industry, the development path of “Shang Yi Hong†can be said to have no reference to others. However, "Shang Yi Hong" has SAIC's strong financial and management advantages. It has the support of Italy's Iveco, the European truck giant's advanced technology and best-selling models. It has the foundation of Hongyan's original brand and truck network. Therefore, "Shang Yi Hong" may be able to adopt the length of 3 companies to form its own culture and business philosophy.
During the “Twelfth Five-Year Plan†period, the planning objective of “Shang Yi Hong†is: to achieve 100,000 vehicle sales, 25 billion yuan in sales revenue, and to achieve an export exceeding 10,000 by 2015; to narrow-body heavy-duty trucks and special-purpose vehicles. Expansion; built Iveco global low-end heavy truck R & D center and so on. "Shangyi Hong" will use 4-5 years to establish its own advantages in the commercial vehicle field and form its core competitiveness.
At the “Shang Yi Hong†2011 annual meeting, the SAIC Commercial Vehicle Division introduced the SAIC Group’s development plan in the commercial vehicle sector: By the end of the “Twelfth Five-Year Planâ€, SAIC Motor’s commercial vehicle will achieve a sales target of 500,000 vehicles (no Including micro-customers, formed three vehicle production bases in Chongqing, Nanjing and Wuxi, and three core parts production bases, and vigorously developed engine, transmission and axle business. It is reported that in 2011, Shang Yihong will plan the construction of its second factory.
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