From January to July 2010, Liaoning Sales achieved lubricant sales of 201,200 tons, an increase of 9% year-on-year. This is the first time that the lubricants business has won the top ten sales companies for 10 consecutive years after sales of 390,000 tons of lubricants in 2009.
Making good use of domestic and foreign resources is an important experience for the sustainable and stable development of the sales of lubricants in Liaoning. Relying on their brands, they borrowed ships to go to sea, and the “Kunlun†series lubricants accounted for more than 30% of all resources, becoming the dominant resource and the “first brand†of the main market.
Developed industrial production has diverse demand for lubricant products. In order to make up for the deficiency of domestic lubricants, Liaoning sales has turned its sights to the international market, and through third-party agents, it has successively purchased marketable lubricants from countries such as Russia, Japan, Korea, Singapore, and Malaysia to resolve incomplete types of domestic lubricants. Insufficient supply of contradictions has become a rare supplier of lubricants in the sales system that purchases resources from the international community.
Brand, service two-wheel drive, nurturing high-end market with strong demand, reliable reputation and stable price increase are the distinctive characteristics of Liaoning's sales of large lubricants business. Shenyang Blower Group is a large consumer of lubricants and has been supplied by a large company for many years. In 2008, Shengu Group adopted a bidding method to determine lubricant suppliers. Liaoning Sales grasped the information and prepared it carefully. With strong support from CNPC, it won the bid through seven rounds of negotiations and signed a 400-ton supply agreement at one time.
The contract was handed and the service followed. Liaoning Sales Lubricant Co., Ltd. establishes a business hotline with Shengu Group. As long as the other party makes a call, it will send the required oil products to the designated branch or workshop within the specified time. The oil barrels and containers will also be moved into the warehouse and placed neatly. . The meticulous and convenient service at home is just like an efficient adhesive. It closely links Liaoning sales with Shengu Group and the cooperation is smooth.
The combination of sales of gasoline, diesel oil and lubricants is a successful practice in the lubricants business of Liaoning Sales Company. Benxi Iron & Steel Group is an old customer of sales in Liaoning, with large scale of oil consumption and high grade of consumption. In 2009, Liaoning Sales combined lubricants with gasoline and diesel, and participated in bidding for the procurement of refined oil from Benxi Iron and Steel Group. It sold 1,500 tons of packaging lubricants.
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