A few days ago, the China Top 500 Brand Value Review Committee unveiled the Top 500 Chinese Brand Value List. In the list released, there are three companies that mainly produce trucks.
FAW Liberation ranks first in the three companies with a brand value of 27.717 billion yuan, fully expressing the market's trust in FAW's liberation brand.
As we all know, China's first automobile manufacturing plant has many brands under it, and FAW Liberation is a wholly-owned subsidiary under the first automobile manufacturing plant. It mainly produces heavy-duty trucks, which are safe, reliable, energy-efficient, comfortable, and highly efficient. Excellent quality has formed a good reputation in the minds of consumers and the brand value has been rising.
Good brand value must be dominated by good products. The liberation arm of FAW has many products, including trucks, tractors, dump trucks, and special vehicles. In recent years, many new energy models have been introduced. The product line can meet the numerous needs of consumers, and the high price/performance ratio is often referred to as a "money making machine."
In manufacturing, FAW has liberated a number of vehicle production bases and parts processing plants. The annual production capacity of the entire vehicle has reached 200,000. Among them, Changchun, Qingdao, Chengdu and Liuzhou are their major vehicle production bases.
The branch of FAW Jiefang in Changchun is a Changchun Special Vehicle Company. Its main products include auto cranes, off-road vehicles, off-highway vehicles and high-end sanitation vehicles. The coverage of the products is not extensive, and it is a niche model. In particular, it is worth noting that the chassis of trucks, concrete mixers, and cranes developed and produced by FAW Liberal Changchun Branch Company has been highly praised and has become a symbolic product.
FAW Jiefang Qingdao Automobile Factory is also a wholly-owned subsidiary of FAW Group. As a 50-year-old company, FAW Liberation Qingdao Automobile Factory occupies an important position in the entire Jiefang brand products. In the course of development, Qingdao Automobile Factory has repeatedly upgraded the following products to create a brilliant performance. Its products cover a wide range of products, spanning medium- and heavy-duty commercial vehicles. The product categories also cover a wide range of products such as trucks, dump trucks, tractors, and special-purpose vehicles. At the same time, various types of chassis are produced to form various types and widths. Series, strong configuration product structure. In recent years, FAW Jiefang Qingdao Automobile Factory has also developed lightweight, natural gas, electric and other models, product structure is further widened, keep up with the development of the times, and vigorously promote new energy vehicles, laid the foundation for follow-up and better development.
The FAW Liberated Chengdu Branch is mainly oriented to the western market and is the frontline for the liberation of brands into the western market. At present, the company's products cover three series, the new Dawei, long head and many other series, involving cargo, dumping, traction and various types of modified vehicles, a wide range of products, for the development of the Liberation brand car in the west has made important contribution.
Liuzhou Special Automobile Factory is also a wholly-owned subsidiary of FAW Jiefang. Unlike Changchun, Qingdao, Chengdu and other subsidiaries, Liuzhou Special Automobile Factory is mainly engaged in the modification of various liberated series automobile products. Its leading product is dump trucks. At the same time, it produces passenger car chassis and all kinds of special vehicles, of which, the reliability of its hydraulic system ranks the leading domestic level.
These large production bases account for almost the production of most of FAW’s liberation products, providing numerous excellent products for consumers everywhere. In the future, FAW Liberal will integrate quality, technology, and innovation into a single truck company with international competitiveness.
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