· The public's fraudulent emissions exceeded the standard 40 times and the brand image was greatly affected.

On September 17, German Chancellor Angela Merkel (inside the car) and Volkswagen CEO Wendeng (third from right) visited the Frankfurt International Auto Show. A few days later, Wendeng resigned due to the "tail valve."
During this time, the public must have committed the "water reversal": the United States was fined, the president was laid off, the stock plummeted, there were tens of billions of dollars in fines and countless criticisms waiting for it.
Mass software fraud discharge exceeded 40 times on September 18, the US Environmental Protection Agency (hereinafter referred to as EPA) and the California Air Resources Board (hereinafter referred to as CARB) issued a notice, saying that Volkswagen used software-controlled methods for fraud in US emissions testing, The affected vehicles are powered by Volkswagen 2.0T direct injection diesel engines, including the 2009-2015 Jetta, Beetle, Golf and Audi A3 sold by Volkswagen in the United States, and the Passat of 2014 to 2015, with a total of 482,000 vehicles.
According to the survey, in the engine of these models, a software is installed to distinguish whether the vehicle is undergoing emission test. The software has two modes: perfect tuning (dyno) and road tuning (road). In different tuning modes, the engine's emission levels are completely different. When the software finds that the vehicle is undergoing an emissions test, it will turn on the perfect mode to reduce emissions to within the scope of the regulations, while in other cases, the software will be in the road calibration mode, and the emissions will exceed the US About 40 times as much as the regulations allow.
According to reports, for diesel vehicles, the commonly used emission reduction measures are nothing more than exhaust gas recirculation, and vehicle urea combined with catalytic catalytic reduction (SCR) tail gas aftertreatment. However, the price of the SCR system itself is very high. To install this system, a new fee must be added for the development and implementation. Moreover, the environmentally friendly urea for vehicles needs to be added every time the vehicle travels thousands of kilometers. cost. After accounting, approximately $100 per vehicle will be added. Volkswagen has been promoting its clean diesel technology to enable 2.0-liter displacement diesel engines to meet environmental regulations without the need for SCR. On larger-displacement diesel vehicles, Volkswagen is equipped with an SCR system.
The fine amount or the highest in history According to the US Clean Air Act, Volkswagen will face a fine of 37,500 US dollars per vehicle and a huge fine of 18 billion US dollars (about 114.5 billion yuan).
Subsequently, the world has been boiling, and relevant departments in France, South Korea and other countries have begun to investigate the Volkswagen diesel vehicles sold in the country. Italy, Switzerland, Spain, the Czech Republic, the Netherlands and other countries have also expressed their intention to conduct an investigation. How is the incident? Evolution is becoming the focus of global attention. According to Agence France-Presse estimates, Volkswagen's fake models may affect a total of 11 million vehicles worldwide. According to the US Clean Air Act's compensation rules, the maximum compensation will be 415 billion US dollars - well, in fact, the public can directly close the door.
In fact, there are quite a few car companies punished in the United States. Toyota had been fined $1.2 billion by the US judicial department for the "brake door". Although it was confirmed to be an Oolong incident, it was eventually fined $50 million. Related investigations; Hyundai was severely punished by the EPA and the Ministry of Justice for the "fuel consumption fraud door" of 300 million US dollars, which is also because of the problem of fuel consumption, the highest amount of fines issued by the US government; of course, in addition to foreign car companies, the US regulatory authorities It is also no problem for domestic companies. General Motors has agreed to pay $900 million this month to settle criminal charges about defects in its ignition switch, which caused at least 124 deaths.
Former Volkswagen CEO Wen Deen has admitted the mistakes in the first time and said that he will cooperate with the inspection. I also resigned to "give sins". Then, the next question to ask is, will the public pay so much?
It is finally determined that there will be several months of trials for fines in the United States, but once the mandatory recall begins, the amount spent has already begun to be hundreds of millions.
Image impact is even greater After the European stock market opened on September 23, Volkswagen quickly fell in Frankfurt, once fell 9.9% to 95.51 euros, making Volkswagen's share price fell by 41% after the exhaust scandal. - Even, it has affected the overall market trend in Germany. According to Deutsche Bank, the agency lowered its DAX index of Germany's main stock index to 10,300 points by the end of this year, compared with the previous forecast of 11,300 points.
In addition to the continued weakness in stock market performance, the issue of "Made in Germany" is also a problem that takes a long time to repair after the "exhaust valve" exposure. Even the German media are worried about this incident, and let the public feel that “Made in Germany” has returned to the era of full-scale fraud in Germany 100 years ago.
In fact, BMW and Mercedes, both "old fellows", have also been implicated. After the Volkswagen "exhaust valve" occurred, the German media "Auto Bild" was dug up for the news that "the BMW X3 xDrive 20d sports utility vehicle has reached 11 times the European standard in road test". On September 24, BMW's share price fell 9%.
However, BMW official immediately issued a statement saying that “the BMW Group did not carry out any manipulation and cheating on exhaust emissions” and stated that “the BMW Group’s vehicles do not have exhaust emissions on either the real road or the laboratory environment. Take any different approach."
Mercedes-Benz also issued a statement through Reuters, saying that "the Mercedes-Benz diesel car absolutely did not falsify the emissions data, and absolutely did not use the so-called 'test software'."
China market: reshaping the image time In the "tail valve", the impact of the Chinese market is actually the smallest for the public, because the sales of diesel vehicles in the Chinese market is almost negligible. Volkswagen tried to sell clean diesel cars in China, but due to the scarcity of diesel in the Chinese market, Volkswagen gradually abandoned this market after 2008. Volkswagen currently sells more than 3 million vehicles in China, but less than 1,000 are diesel vehicles.
Industry analyst Xiang Hansong said in an interview that although the "tail valve" has little impact on the Chinese market, it will affect the image of the public brand in the hearts of consumers. "The main reason is that the behavior of the public is too bad. This is not only a problem of emissions fraud, it will make the global consumers question the integrity of the brand." Analysis of Hansong, although the public is in the eyes of Chinese consumers Zhongxiang has always been known as “reliable”, but this year, Volkswagen’s DSG failure problem and Sagitar’s “broken shaft door” accident have already made the public in the Chinese market, and this “cheating event” will make “God car” The image is completely disillusioned, and Volkswagen’s two major joint ventures in China will be most directly affected. The sales of the two major automakers will inevitably decline next month: “Consumer mentality is difficult to make up, the Germans are 'reliable’ Once the image collapses, it will take a long time to reshape the image. During this time, the Japanese car will be the most direct beneficiary.” In addition, he added that the new energy vehicle for the Chinese government It will also be an opportunity: "While clean diesel cars are very popular in Europe, but they have never been in China, so who will fill this gap? New energy vehicles have great opportunities.
Han Song also compared the incident to an exam: "This is equivalent to the public being cheated in the exam by the teacher." He also called on the domestic regulatory authorities to learn like the United States: "The US invigilator is very Strictly, when it comes to cheating, it is severely punished. In China, the regulatory authorities are not so strict. Sometimes they close their eyes and even have problems, so the public has been on the 'broken shaft door' problem. When many people complained, they couldn’t stop it.” He believes that Volkswagen has been questioned on a global scale, and Chinese regulators may start a thorough investigation. This will be a big step for the regulators.
At the end of the deadline, the reporter tried to contact the relevant personnel of Volkswagen China on this issue, but did not receive a reply. On September 24th, FAW-Volkswagen issued a statement "Ming Qing relationship", saying "a serious statement, according to the company's production and sales records, the incident does not involve the products of the two brands of Volkswagen and Audi produced and sold by FAW-Volkswagen". He also said that "more reliable products and services will be used to give back the trust and support of domestic consumers."

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