At the beginning of the new year, Yuchai’s eagle that broke through the financial turmoil flew in front of us with good news. In 2009, Yuchai’s sales revenue exceeded 26.9 billion yuan, completing 128.38% of the target set at the beginning of the year. This is indeed a pleasant surprise, but what is even more amazing is that in recent years, Yuchai has repeatedly created a "Yuchai phenomenon" that has risen in contradiction under harsh conditions.
Where are the secrets? The reporter recently entered Yuchai and explored it in detail. He discovered that this eagle had at least three magic weapons.
Magic I: Set the tone for green development
In early 2006, Yuchai proposed to the world a brand new core concept: green development, harmony and win-win. Today, these eight characters are not only seen everywhere in Yuchai, but are also deeply imprinted on Yuchai people.
Recalling this matter, Yu Ping, Yuchai’s board chairman, said that at the time, most domestically-made engines were far from keeping up with international standards in terms of tail gas emissions and other hard indicators, and they also made the development and implementation of vehicle exhaust emission standards in Chinese cities far away. Far behind European and American countries. Moreover, the national “Eleventh Five-Year Plan†clarifies the direction of development of the energy-saving and environmentally friendly automotive industry. These signs indicate that if China Power wants to win the future, it will need to develop a "green power" for energy conservation and environmental protection.
Under the guidance of the core philosophy, the pace of green development of Yuchai is steady and strong.
From country 3 to country 4 to country 5, in recent years, Yuchai has been committed to the research and development of “green power†and has been continuously innovating, not only leading the domestic market, but also breaking the monopoly of technology in Europe and the United States and keeping pace with international engine research and development. . From the time when the party’s 17th National Congress convened to the opening of the Beijing Olympics to the celebration of the 60th anniversary of the founding of New China, buses carrying Yuchai’s “green power†raced across the streets of Beijing, swaying.
The annual sales of diesel engines range from 360,000 units, 500,000 units, and 550,000 units to 660,000 units. The annual sales revenue is from 14 billion yuan, 18 billion yuan, and 20.9 billion yuan to 26.9 billion yuan. From 2006 to 2009, the research and development of “green power†has given Yuchai more power.
These brilliant achievements are not easily achieved, but have survived the harsh environmental impact of the industry, especially after the baptism of the financial turmoil. This fully shows that Yuchai’s green development road is on the right track.
Magic II: Technical innovation often leads
Every year, Yuchai’s new products are numerous and they are leading and applicable products. People can not help but wonder: why Yuchai can always develop new products?
“Yuchai has repeatedly made breakthroughs in independent innovation technology, thanks to Yuchai’s strong R&D capabilities.†said Shen Jie, chief engineer of Yuchai’s stock division.
In July 2007, Yuchai established the first enterprise engineering research institute in the industry and established a research and development team with multinational corporate background and practical experience. Not only that, in October 2009, Nanning Base of Yuchai Engineering Research Institute settled in Nanning Hi-tech Zone, and it reached the standard of national-level enterprise technology center in terms of planning and layout, and reached the “Top 5 in the country, the top 5 in the world†in the overall level (environment First-class, first-rate facilities, first-rate talents, and first-rate research and development level have greatly enhanced Yuchai's ability to independently innovate and enhance the overall level of technology.
This research and development team not only closed the door to engage in research and development, but also actively went out and cooperated with a number of domestic institutions of higher learning in research and development, and achieved fruitful results.
Yuchai has a long history of cooperation with Tianjin University. In June 2009, the two parties formally signed a strategic cooperation agreement between the university and enterprise, and launched a comprehensive and in-depth strategic cooperation in scientific research cooperation, personnel training and other aspects, and jointly committed to the research and development of new generation engine products with high efficiency and low carbon emissions. In December 2009, the two companies launched two successful low-carbon, energy-efficient and high-efficiency engines with two-stage pressurization. This marks Yuchai becoming the first company in China to develop diesel engines with an output of more than 40 kW/l. The first company in China to implement a two-stage turbocharged diesel engine loading test operation.
Yuchai is based in China and has an international perspective. It cooperates with many famous foreign scientific research institutions such as the United States, Germany, and the United Kingdom to establish product research and development workstations and forms an advanced R&D platform with independent research and development technology as its core and Europe and the United States as its supporting technologies. In April 2008, Yuchai cooperated with the British University of Brunel to establish the Yuchai-Bruneaire R&D Center. The two sides conducted a series of academic exchanges and technical cooperation, and jointly committed to the research and development of high-efficiency and low-emission new generation engine products. In December 2009, the two companies jointly developed the world-famous achievements - the world's first renewable air hybrid engine.
“Over the years, Yuchai has been able to stabilize the top spot in the domestic industry, and technological innovation is the key.†Li Tiansheng, general manager of Yuchai’s shares, concluded.
Magic 3: Wider to the international road
The export of Yuchai diesel engine can be traced back to the 1980s. At that time, the export volume was very small. It was not until 2000 that the mass production gradually became overseas, but it was still in the stage of “little riotsâ€.
In order to accelerate development, in 2007, Yuchai blew a clarion call to march into the international market.
Yu Ping said that if Yuchai’s rapid development in recent years only focuses on the domestic market, the space for survival and development of enterprises will become smaller and smaller, and key technologies or core technologies will be subject to greater restrictions. Moreover, since Yuchai's products have already achieved international procurement, such as hydraulic parts of construction machinery, electronic control unit pumps of diesel engines, etc., if we do not take the road of internationalization, Yuchai will not be able to obtain the best resources from the international market. The performance and quality will also be greatly reduced, and the company's development platform will become smaller and smaller. Implementing an internationalization strategy and taking the road of international development has become an inevitable choice for Yuchai.
To strengthen and expand the overseas market, Yuchai has separated the Overseas Marketing Department from the sales company, established an overseas marketing department, and adjusted the overseas office organization. At present, Yuchai has 6 overseas offices, 5 business offices, and more than 100 overseas distributors. The business covers 150 countries and regions including Asia, Europe, Africa and South America.
Yuchai, which is based on “excellent quality and international Yuchai†as its business philosophy, has seen the overseas sales of its products grow exponentially in recent years, and the process of brand internationalization continues to accelerate. Even under the turmoil of the financial crisis, Yuchai's exports have made new progress.
In February 2009, Yuchai signed a 10 million U.S. dollar agreement for the supply and sale of engine products with Russian companies, for the first time China’s single engine products were exported to Russia in bulk.
In May 2009, Yuchai received 120 YC6L330-20 heavy-duty engine trucks for export to the Middle East.
In July 2009, the authorization and listing ceremony for Yuchai service agents was held at the headquarters of Southeastern Group of Malaysia. Southeast Group is the largest logistics company in Malaysia and is the first manufacturer to introduce Yuchai CNG engines in Malaysia.
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At present, Yuchai has approximately 30,000 overseas engine markets in ASEAN countries such as Vietnam, Indonesia, the Philippines, and Malaysia, and has a cost-effective advantage in the international markets such as the Middle East, Africa, Southeast Asia, and Central and South America. It is very popular among local customers. In the international development strategy, Yuchai will focus on breaking through the Southeast Asian market and gradually enter the markets of developed countries such as North America and Western Europe.
Take Yuchai on the international stage, and the road ahead is wider.
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