Oriental Son's steady increase in sales volume has become the backbone of MPV

The new year is always accompanied by endless hopes and hopes. In the first month of 2008, Oriental Sons once again set a new monthly sales record with 1,172 sales. The East's son, Cross, who had a steady increase in sales in 2007, seized Buick GL8, Rui Feng, and the popular “traditional player” and entered the top five of MPV, becoming the backbone of the MPV market.

Sales Break Through Thousand Vehicles

In the "cooling down" environment in which the MPV market's sales fell by 8.5% year-on-year in January, the Oriental Sons continued its sales last year. Sales statistics show that during the first three quarters of 2007, the sales volume of Oriental Son’s Cross continued to increase by more than 30%, and sales in the fourth quarter continued to hit the 1,000 mark. The strong momentum of sales achieved a breakthrough in early 2008, with sales of nearly 1200 units in January.

It is worth noting that, compared with the four pure commercial vehicles with the same MPV sales rankings in January, the East's Son balances home and commercial products in terms of product characteristics, and complements the 2007 MPV's new champion Odyssey. In January, due to the adjustment of the product line, Odyssey’s sales fell sharply, and the East’s son Cross became popular in the MPV market.

Cross's cross-border concept is a perfect embodiment of "appropriate business IKEA" to lead the trend of MPV

The Oriental Son Cross is Chery's use of the internationally popular Cross (cross-border) concept, based on the second generation of Oriental Sons platform which has been optimized and upgraded. It combines the comfort and control of the car with the space and versatility of the MPV. Blending diverse styles, it fully meets the needs of consumers to “appropriate business and IKEA” with multiple vehicles, and displays and creates a work-life style that “does what you want”.

In response to the hot sales momentum of using MPV, the reporter visited several MPV industry analysts. They said that as China entered the era of diversified car demand, more and more car owners realized that work was not the whole life, and the concept of family and leisure in cars was becoming more and more popular. At the same time, the urbanization and suburbanization of satellites in the surrounding urban areas are increasing. Inter-city work and travel have become fashionable in the Beijing, Tianjin, Yangtze River Delta, and Pearl River Delta regions.

Frequent intercity contacts require the car to adapt to the needs of a wide range of users. The MPV, which was once seen as a commercial vehicle, has gradually exhibited its home properties due to its large space and versatility. The East's son, Cross, came into being under the trend of “appropriate business and IKEA”, which brought a perfect vision of the combination of business and leisure.

Cheyou looks forward to 1.8L style Dealer confidence

Following the 2.0L and 2.4L two-displacement hot sellers, Oriental Son Cross will soon launch a 1.8L model. Chery’s announcement stated that the current 1.8L model is nearing volume production and will soon be able to meet with the majority of riders. According to the manufacturer, 1.8L models are more economical and cost-effective. Compared with the previous 2.0L and 2.4L models, the new models are more prone to the family car market.

According to an insider from Chery, after mass production, Oriental Son Cross, which assembles the ACTECO 1.8L engine, will be one of the first new products launched by Chery on the market this year. The current listing work is under intense tension. Some analysts predict that 1.8L East's Son Cross will be available in the mid-to-late quarter of the first quarter of this year. It is expected that this type of vehicle with a spacious and cost-effective advantage will become the mainstream model for the home RV market. It is worth looking forward to.

At a well-known auto forum, the Oriental Son Cross 1.8L has also become a hot topic for netizens. Some netizens commented: "With the launch of five CROSSs, it is believed that the engine with 1.8L displacement will be the first choice for CROSS models, and this model will be more suitable for home use." The launch of the Oriental Son Cross 1.8L is believed to be Chery’s confidence in the market as well as the self-confidence of the MPV model. Combined with the launch of new products, dealers expect that sales of Oriental Son’s Cross will continue to grow and will accelerate. In the 2008 MPV market, the Oriental Son Cross series should have better performance.

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