Four major unfavorable factors restrict the development of the additive industry

Food additives play a very important role in the development of food industry and food safety protection. The rapid development of the food industry has also driven the development of the additive industry. However, most of the food additives companies in China feel that business is difficult and profits are falling.
People in the industry believe that the lack of innovation capability, weak promotion power, lack of government supervision, and media one-sided reports have seriously restricted the healthy development of China's additive industry. Only serious study of these issues, and the right medicine and take effective measures to promote the steady development of the additive industry.
One of the four major factors affecting the development of additives is the low self-innovation capacity of additive companies, which leads to low market competitiveness of products. Most of China's food additive companies are small in scale and have similar product structures. Many companies have simple production facilities, obsolete facilities and backward production processes. Some enterprises are standard family workshops. For example, some food fragrant production enterprises, due to lack of self-owned funds, rent a few shabby cottages in some relatively hidden places, buy one or two product recipes, production process information and several ingredient buckets, and then recruit several workers. , it will be launched into the earth, production of flavor. In this case, the production of edible essence will not only bring serious harm to the safety of workers and the environment, but also make it difficult to qualify the products produced, and it cannot guarantee the user’s requirements for product quality. Once the user uses such a product , will cause harm to the health of consumers.
Some small and medium-sized additive companies, due to their low quality, do not attach importance to the role of technicians, and almost do not set up a post for “developing new products”. Instead, they simply buy a few product formulas and then imitate production. The result of such imitation is that there are few common products in the market and there are few high-tech products. In order to grab market share, some companies have adopted a malicious price cut strategy, which has caused the profits of additives to drop and drop, resulting in the loss of the overall interests of the industry. There is a lack of stamina in the development of the industry.
Because some small and medium-sized enterprises lack excellent technical personnel, the formulas and processes they buy cannot be well digested and absorbed. As a result, the quality of products made is getting worse and customers are becoming less and less.
The second factor: The promotion and application of additive companies is insufficient. Food additives are a kind of raw materials, not end-use consumables that can be eaten directly. Only when they are used in food production can they reflect their value. Because of the variety of food additives, their characteristics and roles are also different. It is neither realistic nor easy for a food company to clarify the application methods of each additive before using it officially. In this case, the additive company should take the initiative to introduce the characteristics, functions, usage, and dosage of an additive product to the food company, ie the user, and teach the user how to use it to achieve the purpose of successfully developing the customer. However, because many small and medium-sized additive companies re-production, light technical services, and lack of corresponding application technology and application talents, even if they rely on imitation to produce good products, it is difficult to expand the market. Because technical service is a more complex task, not only technical service personnel are required to have knowledge about additives, but also technical service personnel are required to understand the corresponding food formulations and production processes. In addition, the technical service personnel have higher communication skills. Claim.
The third factor: The government's regulatory measures are weak. First, there are many departments that manage food additives, including health, quality inspection, industry and commerce, food and drug administration bureaus, and industry associations. Excessive management departments are prone to inconsistencies. Moreover, some departments do not know much about additives, and it is difficult to achieve the purpose of scientific management, and sometimes there are common sense mistakes. Second, many of the government's regulatory work remains on the surface. Before the regulatory authority issues hygiene licenses for certain food additives, it mainly checks whether the company's production environment and written materials meet the requirements. As for the daily production and circulation of additives, and the actual situation of application, it is rarely regulated. In addition, compared with the rapidly expanding additive industry, the original administrative supervision force is also weak.
The fourth factor is the one-sided promotion of the media. For a long time, non-professional media have had little positive publicity on food additives. The majority of consumers have prejudice against food additives, and some irresponsible one-sided reports by the media have made the promotion of additives more difficult.
To promote the development of the additive industry, one of the following measures must be used: Rely on advances in science and technology, actively innovate, and adjust the structure of additive products so as to increase market competitiveness. Additives companies should focus on existing market conditions, introduce and develop new technologies, and develop new products. Natural, nutritious, safe, and versatile are the directions for the development of additives. Additive companies can vigorously develop such products. In order to improve the level of innovation, companies can build R&D centers with scientific research institutes and develop more products with independent intellectual property rights, high value-added and high-tech content, and strive to advance one step ahead of competitors.
The second measure: Pay attention to the role of talent. Technological innovation, marketing, and technical services are all inseparable from high-quality talents. First of all, companies should reuse key managers who are open-minded, open-minded, open-minded, and motivated, and allow them to formulate their development direction and development measures.
Second, introduce and cultivate technology development, technical services, and marketing personnel, and use scientific incentive mechanisms to improve their work enthusiasm. In addition, training for operating workers must be strengthened. A good production plan requires good workers to implement, and the training of high-quality skilled workers is of great significance to improving the overall level of the company and product quality.
The third measure: to strengthen supervision and support efforts. Relevant government departments should reform the regulatory system for food additives. In addition to the strict release of hygiene licenses for additives, it is also necessary to manage the production, sales, and application of additives throughout the process to form a unified, coordinated, and efficient regulatory mechanism. Many food quality incidents caused by additives are not caused by the quality of the additives themselves, but are caused by misuse by food companies. From this it can be seen that the supervision of the sales and application of additives should be strengthened.
The Additives Industry Association is familiar with the industry situation. The government can devolve part of the supervisory powers to industry associations. It can not only strengthen the pertinence of supervision but also improve the efficiency of the government.
At the same time as monitoring, the government should also support the development of the additive industry. We can refer to the support measures for leading enterprises in agricultural industrialization, and implement policy tilts in terms of funds, technical reform projects, discount interest loans, etc., and increase support for the additive industry. Encourage enterprises to develop high value-added products and guide enterprises to shift from low-level malignant price competition to high-level technology and quality competition.
The fourth measure: To increase the correct coverage of additives. Government functional departments, industry associations, additive companies and media and other relevant units should unite to correctly promote the role of additives, guide food companies to correctly use additives, and guide consumers to correctly understand additives. In particular, non-professional media, before reporting news on additives, must first learn the expertise and regulations of additives so as to avoid false positives or generalizations.


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