Dongyang Rubber Subsidiary Nitto Tire Enters Chinese Market

According to Japan's Fuji Sankei Shimbun reported on October 18: Japan's tire industry ranked fourth on the Toyo Rubber Industry announced on the 17th, will be sold in North America as the main market of Nitto tires. The move aims to expand its global sales market by improving the brand's "presence" in the world's largest automobile country - China.

At present, "Toyota Tire" as the main force in the tire sales market, its market share of up to 90%. Toyo Rubber is not to be outdone, and plans to increase Nitto brand tire sales to 2.6 times the current level in 2016, which is approximately 6.75 million.

The Nitto brand uses the Sendai and U.S. factories in Japan as its production base. It mainly produces large-diameter tires with a diameter of more than 17 centimeters. Because of its unique and innovative design, it is loved by many car enthusiasts.

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