Wind turbine manufacturing competition enters new phase

If the development of the global wind turbine manufacturing industry is regarded as a long-distance race, China's Huarui Wind Power, Goldwind Technology, Dongfang Electric and other companies have now entered the first camp, and some of the old foreign companies, such as Germany's Siemens, India Suzlon and others flung behind him. From the perspective of new wind power installed capacity in 2009, the above three Chinese companies have ranked third, fifth and seventh respectively in the world.

The capital market further amplified the leading momentum of Chinese companies and achieved their championship goals in advance. On January 7th, Huarui Wind Power, which is about to be listed on the A-share market, determines the price of the stock to be 90 yuan per share. Based on this calculation, its total market capitalization after listing exceeds 90 billion yuan, which exceeds Goldwind Technology and Denmark Vestas. Leap became the world's largest market maker of wind turbines. The Sinovel Wind Power was founded in 2006 and it has only been less than five years.

However, these seemingly beautiful indicators mainly reflect the quantitative development speed and market size in a certain period of time, and are largely external and not secure. Whether a company can go further depends mainly on internal factors such as product quality, service level, technical strength, and innovation ability. Ultimately, it can meet the needs of customers with quality and efficiency. If we look at these "quality" indicators, Chinese wind turbine manufacturers are still lagging behind.

Since 2010, domestically produced turbines have experienced frequent quality problems, including the collapse of the entire machine, the fracture of blades and spindles, the ignition of motors, and the damage of gearboxes. The domestic top wind turbine manufacturers also have some quality problems, although they have not appeared. Vicious quality accidents, and the main reason is allegedly not in the design and manufacturing process of the wind turbine, but the core technologies of the wind turbine companies are insufficient, management is not in place, and price wars compete for the market, it is difficult to say that the quality of wind turbines will not be affected. .

Since 2005, China's wind power industry has entered an explosive growth phase and wind power capacity has doubled for four consecutive years. With market demand support and government policy support, local wind turbine manufacturers, which started from buying technology from abroad, achieved extraordinary development, and the market scale rapidly surpassed foreign rivals. At the same time, however, the technical shortcomings of Chinese wind turbine companies have not been effectively supplemented. Many companies are eager to launch products in order to seize the initiative, and in order to expand the scale and launch price competition, there is not enough time and funds to fully digest and absorb, and it is difficult to further independent innovation.

Although some domestic companies have carried out follow-up R&D and innovation, a large number of core technologies are still in the hands of foreign companies. This is similar to China's home appliance companies.

Different from home appliances used in home life, the design life of wind turbines is generally 20 to 25 years. The operating environment is usually in harsh rural conditions. Once quality problems arise, wind farm developers, wind turbine manufacturers or grid operators will suffer losses. If it is offshore wind power, the losses will be even greater.

In the past, fan manufacturers in foreign countries eventually went bankrupt due to large-scale quality problems. At present, most of China's wind turbines have only been in operation for two or three years, and have just passed the warranty period. Some possible quality problems have not yet been fully exposed. We must not take it lightly because the accident that has already occurred is not serious.

In the early stages of the industry's development, companies’ enthusiasm for speed and scale is often better than the pursuit of technology and quality. However, the importance of technology and quality is really revealed when the industry develops from high-speed growth to stable or even decline. Most of the problems covered by high-speed development of enterprises will cause fatal damage after the growth rate drops, but at this time companies often have no healing power.

Since 2011, subject to the “enclosure” exhaustion of high-quality wind farm resources and the bottleneck of grid-connected resources, the Chinese wind power industry will bid farewell to the “barbaric growth” stage of growth of more than 100% for four years in a row, and will enter a stable growth rate of around 30% per year. During the development period, overcapacity and industry reshuffle will be the trend of the times. Those enterprises that are on the scale but lack internal strength face less and less fierce competition and more demanding customers.

The long-distance running competition of the wind turbine manufacturing industry is entering a new stage. This stage competition is not speed, but physical and tenacity. Whether Chinese players continue to lead or are overtaken by their opponents or forced to withdraw from the competition, they will soon begin to emerge.

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