The new normal state of the development of parts and components companies to break the Board

Under the situation of micro-growth in the domestic auto market, especially at the current stage, the production and sales volume of the commercial vehicle market has fallen sharply. Many parts and components companies have begun to “mourn” and complain that they have missed opportunities for rapid development and blamed the decline in performance. In the downturn of the overall market. "We hope that the market will develop slowly and the competition will be more intense." The chairman of a company once told reporters. Why? Because the company is sufficiently prepared for market changes, product quality requirements are good enough, fierce market competition and the selection process of survival of the fittest will only make its market performance more prominent and its advantages more obvious.

The development of parts and components companies under the new normal
The development of parts and components companies under the new normal

Contrary to growth, profits have soared. In the era of micro-growth, there will surely be a number of parts and components companies that will continue to maintain high-speed growth. These enterprises actively explore the medium and high-end markets and overseas markets, and increase the sales ratio of high-value-added and high-tech products. Through its own accumulation and the introduction of overseas resources, it has accelerated the diversified development of the company and extended its product line. At the same time, we must start with cost and production efficiency to improve profitability.

Adjusting product structure for mid-to-high end and overseas markets

The slowdown in economic growth has increased the downward pressure on the production and sales of many parts and components companies. Emissions upgrading and internationalization and high-end competition also force companies to focus more on actively adjusting product mix. The diesel engine market is closely related to the demand of the commercial vehicle market, and the commercial vehicle market is in a weak state. The majority of diesel engine manufacturers are facing a sharp decline in production and sales. However, Xichai , Yunnei Power , and Quanchai have performed outstandingly and it is expected that net profit will continue to grow rapidly throughout the year. It is reported that this year's total sales of Xichai engine are expected to decline year-on-year, but operating profits can be increased by more than 20%. Xichai continuously adjusts its product mix, increasing the proportion of sales of high-end products and high-margin products. The increase in sales of high-end products has earned Xichai a lot of market.

Yunnei’s net profit for the first three quarters of the year was 126 million yuan, a year-on-year increase of 30.14%. After the state enforced the country's fourth emission standard, the sales revenue of the Yunnei-Dongbai diesel engine ushered in explosive growth in 2015, and its installed capacity in the 22 major automobile plants increased by 10.46%. At present, Yunnei’s five-standard diesel engine and non-road three-nation machine have also made major breakthroughs. Similarly, in the third quarter of Quanchai, the sales volume of the National IV series of new products exceeded 80,000 units, a year-on-year increase. Gross margins of products continued to increase, and the proportion of high value-added products increased. China's wheel industry has developed into the world's largest production and marketing market. Almost all wheel companies face enormous pressure to reduce procurement costs and increase sales profits. In terms of export business, there are exchange risks, anti-dumping and trade protection, and overseas logistics risks. There are not many companies that can maintain profit growth. Wanfeng Aowei is one of them. From January to September this year, Wanfeng Aowei realized a net profit of 412 million yuan, a year-on-year increase of 36.08%. The high-end customer is one of the characteristics of the rapid development of Wanfeng Aowei. The higher product quality has also been recognized by joint ventures and foreign-funded enterprises. The cooperation with Japanese and German car companies is also expanding toward more advanced models.

The Wonder Group is actively implementing its internationalization strategy. 2015 was the year of acceleration of the implementation of the internationalization strategy of Windle Group. Zeng Qingdong, the president of Wonder Group, and senior leaders of its core companies led the team to Europe for business activities, leveraging on international exhibitions, visiting international customers, seeking overseas M&A, and overseas Cooperation, including the establishment of comprehensive testing sites and other international projects in China. The core business of Winder Group Jinan Ward aims to enter the global purchasing system of Volkswagen, Audi, and Toyota. In 2019, its sales volume has doubled to 1 billion yuan.

Respond to changes in market demand and develop new areas and products

The transmission market is highly competitive and the products are diverse and complex. In the domestic light commercial vehicle transmission market share, and there are many "military" business Wan Li Yang, and has not been affected by the commercial vehicle market downturn, is still working hard to develop new areas of the passenger car market, the development of new products. In the first three quarters of this year, Wanliyang achieved a net profit of 41.22 million yuan, a year-on-year increase of 77.16%. The business volume of Yangzhong and China Light-duty Cards has continued to grow, and Dongfeng Warriors has been supporting transmissions. On July 1, Wanliyang Ningbo Branch was listed. The first batch of manual 5MT transmission was shipped offline, marking that Wanliyang officially received the transmission line of the Geely passenger car transmission (5MT, 6MT). Wan Liyang became the core component supplier of Geely Automobile and officially entered the field of passenger car transmission. In recent days, Chery has stripped transmission technology and production equipment to Wanliyang, and Chery Automobile will become one of the major shareholders of Zhejiang Wanliyang.

The product line extension is the main reason for the growth of many parts and components companies this year. Thanks to the moderately diversified development strategy of the product line, Yinlun shares achieved a net profit of 37.04 million yuan in the first three quarters of this year, an increase of 40.49% year-on-year. Silver Wheel’s previous layout on automotive air-conditioners and passenger car-related products began to embody this year’s benefits, and controlled the proportion of revenue from commercial vehicles and construction machinery to 40% or less, and the new tail gas treatment products quickly entered the market and The substantial improvement in the performance of several subsidiaries has enabled Yinlun shares to achieve stable growth under the background of declining sales volume in the commercial vehicle market this year. Miniaturized turbocharged engines have become a trend in the traditional internal combustion engine industry. Three years ago, West Pump began research and development of the turbocharger housing project. At present, it has developed a full range of product development capabilities for 1.0 to 2.0 litre turbocharged engine housings, and has entered the mass production phase. West Pump's turbocharged shell has brought considerable benefits to the company since entering the market. The rapid growth of the new energy automobile market has increased the demand for the electronic water pump market, which has opened the market gate for the electronic pump products of the West Pump Group. West pump shares automotive electronic pump products have been supporting Beiqi, Chery, Lifan and other independent brands. In the first three quarters of this year, West Pump's share revenue was 1.386 billion yuan, a year-on-year increase of 11.8%; net profit was 53 million yuan, an increase of 53.55% year-on-year.

Zhongding’s net profit for the first three quarters of this year was 614 million yuan, a year-on-year increase of 37.24%. Zhongding’s products are diversified, from traditional vehicles to energy-saving and environmental protection, new energy vehicles, and accelerated overseas market development and overseas mergers and acquisitions. Previously, Zhongding has continuously acquired five US companies, Germany KA-CO, and Germany WEGU for continuous global quality resource integration. Through the introduction of German WEGU's seismic noise reduction technology and the digestion and absorption of new innovations, the noise reduction system, especially the electric car noise reduction system solutions in the technical level, the future will gradually break the domestic auto high-end damping products market foreign investment Monopoly of manufacturers.

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