FAW Jilin Micro-vehicle sales reached 150,000 in 2010, and the target was among the top three in the industry.


December 20, 2010, China FAW's first economic city SUV - Senya S80 officially listed, marking the beginning of the battle to enter the urban SUV market. The price of the six models is between 68,500 and 89,500 yuan, with a total of 1.3L and 1.5L. In addition to the previously launched Xenia M80 and Jiabao V70, FAW Jilin has implemented a mini-vehicle strategy. Based on the two platforms of Senya and Jiabao, it has achieved a joint battle in the MPV and SUV markets.

In 2010, the total sales volume of FAW Jilin Automobile Co., Ltd. reached 150,000, which has achieved outstanding results and created a new history and new high for FAW Jilin, which accounts for 15% of FAW's millions of vehicles. The realization of this goal also laid a good foundation for the follow-up development of FAW Jilin and laid a precondition for FAW Jilin to implement FAW's overall strategy during the 12th Five-Year Plan period. At present, the market share of FAW Jilin is about 5%. We hope to reach the top 3 in the micro-vehicle industry through hard work market share of about 15%. FAW Jilin is working hard for this goal. Under the strong support of planning, technology and production, this goal will definitely be realized during the 12th Five-Year Period.

FAW Jilin plans to increase to 15% in the 12th Five-Year Plan. With the implementation of China FAW's independent strategy, FAW Jilin will have a series of new vehicles to be launched in the next five years. In 2011, on the launch line of new cars, the Xenia S80 will be the leading product to enable it to achieve sales. On the basis of the prototype, it will also launch a series of models for the year and small models. In 2011, the sales target was 180,000 units. In 2011, the network construction strategy was strong and expanded, adding 56 new stores. The number of applications for the network under construction is 137 stores. The overall planning considerations for 2011 are centered on meeting the needs of users. Based on this, a series of models represented by the Xenia S80 are introduced, and on the network, 240 network systems are expected to be built in 2011. Specifically in the regional strategy also considered the strategy of the Northeast King, including special strategies such as differentiated marketing, will be reflected in the 2011 marketing strategy.

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