The 2010 Guangzhou International Auto Show was held shortly before. As a new force of commercial vehicles and a few heavy truck exhibitors, the Universiade Heavy Trucks took the whole series of models and launched high-profile appearances to showcase the brand image and strength of the Universiade. The Universiade heavy truck that has been in operation for only one year has withstood all kinds of tests. Its safety, comfort and economy have been recognized by the market. In 2010, the Universiade car sales volume reached 7,000, although it did not reach 10,000 expected. Goal, but sales in the heavy truck industry reached 7,000 units in the first year, which is a remarkable figure. It has all the conditions and experience in 2010. In 2011, the sales target of the Universiade Motors is 20,000 units and exports account for 20 %.
In 2011, the Universiade Heavy Trucks will focus on services. The more vehicles are sold, the more necessary the service network needs to be, and the more needs improvement. Mechanical products can not be without quality problems, even including the world's top car brands have quality problems, but their services are in place, able to do timely repairs, timely maintenance, greatly save the user time, thus cultivating the great consumer brand Dependence, so Universiade car in 2011 to invest in services, use one year to build and improve the Universiade car service network.
The preliminary plan for the Universiade car is to provide 1.5 million funds to support the 4S shop, and other small service shops to provide tens of thousands of yuan a year support. For the purchase of accessories businesses to implement "one to one gift" offers, such as the purchase of 100,000 yuan, and then give 100,000 yuan. However, there are prerequisites that businesses that do not have good services will cancel preferential policies. Therefore, as the scale continues to grow, companies will continue to grow and the after-sales service will increase. Like TV commercials for big cars, it will be larger year after year. It can be said that the strength of after-sales service is even greater than the input of advertising, making the consumers of Universiade Motor not only benefit from the cost-effectiveness, but also get superior service. It is believed that only one year or even six months will be required. The Grand Canal Heavy Trucks will quickly spread the service network throughout the country.
For the outlook of China's heavy truck market in 2011, Universiade CEO Yuan Qinshan believes that the heavy truck market in 2011 will still rise, but the rising growth rate is not as large as in 2010. However, if the growth rate is good or not, if you want to have a place in the market, the most important thing for the company is to focus on the customer, do a good job of quality, develop the technology, and ensure that consumers save money and save money. Good service to ensure that users within the range of 100 kilometers, help services arrived in the scene within one hour, which is also an important goal of the 12th Five-Year Plan of the Universiade. Yuan Qinshan also stated that if a company has a strong development, it must first lay a solid foundation and do a good job in quality. The second is to raise awareness and increase advertising efforts so that sales can be done well. Finally, it is for dealers and partners to get benefits.
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