Junping: Corporate Culture Becomes Yuchai's Core Competence

During the two sessions, when an NPC deputy and chairman of Guangxi Yuchai Group’s board of directors Yu Ping received an exclusive interview with reporters, the corporate culture is gradually becoming Yuchai’s core competitiveness. Yuchai people, with their correct corporate development strategies and corporate culture passed down from generation to generation and into the blood of Yuchai people, have led Yuchai Group to achieve extraordinary development by leaps and bounds and created an eye-catching "Yuchai miracle."

According to reports, Yuchai’s operating income soared from more than 10 billion yuan at the beginning of the 11th Five-Year Plan period to over 400 billion yuan in 2011, equivalent to five Yuchai rebuilt in five years. Junping said Yuchai’s rapid development is closely related to the significant achievements made in the construction of corporate culture. Yuchai has already clearly realized that international competition has changed from "competitive force" to "economic competition", and enterprise competition has shifted from "product competition" to "cultural competition."

It is understood that in 2005, Yuchai started a new round of corporate culture construction. After one year of exploration and summary, in 2006, it put forward the core concept of “green development, harmonious and win-win” corporate culture, which began to be purposeful and organized. Raising the corporate culture at this stage has brought Yuchai a broader development perspective. Yuchai has thus successfully turned from "Made in China" to "Created in China," and is known as the "Green Capital of China."

Yu Ping said that Yuchai has gradually moved from cultural awareness to cultural self-confidence and strives to advance toward the stage of cultural self-improvement. In the future, Yuchai will further strengthen its corporate culture construction and further enhance Yuchai’s core competitiveness. Through the active creation of a "National Enterprise Culture Construction Demonstration Base", and as an opportunity to develop the Group's culture, expand the influence and radiation power of Yuchai's corporate culture and create a cultural competitiveness for the development of the Group's "Twelfth Five-Year Plan". At the same time, the Group’s corporate culture management has been strengthened to lay a solid foundation for the stage of cultural management.