The research team conducted research on the lighting market in various provinces and county-level markets in Henan Province, collected industry information in the first-line market, and provided data support for industrial development. The research allows enterprises to develop new products that consumers love, and adjust their strategies in time to achieve a soft landing in the city. It is a truly authoritative data report for the Chinese LED lighting industry, which will surely bring infinite surprises to the industry. With these dealers in place, your brand will land. According to the feedback from the Henan Provincial Highlights Research Group, at present, the proportion of major dealer brands is the highest, up to 36%; followed by NVC, which accounts for 27%. NVC has absolute influence throughout the country, and in some areas, there are even cases where NVC's dealers eat meat, while other brand dealers drink soup. Taking Shangqiu City and Zhoukou City as an example, in the Sino-Italian building materials market in Zhoukou City, two Opal stores are across the street, representing the home improvement series and crystal lighting products, which account for most of the home retail market share. In Zhoukou City Railway Building Materials City, gorgeous lighting, Pacific lighting, respectively, NVC and Opp, professional storefront and service concept display, basically occupy the high-end consumer groups and engineering projects of the entire market. At present, lamps have not yet formed a brand in the industry, and most consumers do not have brand awareness in terms of lighting. The market monopoly of NVC and Opp is not so much a monopoly of market channels, but rather an excellent distributor of county-level cities. These dealers have absolute strength, visibility and credibility in the local area. They attract local consumers through large-scale store display and professional service level. In the local area, these dealers are wearing a coat of brand, but the real brand is the dealer himself. Therefore, if the second-line brand wants to break into the county-level market, the most effective way is to cover these excellent dealers. As long as these dealers are willing to sell a new brand of goods, the basic brand will be local and landed. Or, before the current industry has not formed a consumer brand, and implement the product quality, there will naturally be a market. Give young dealers some opportunities, they will bring us a lot of surprises. In the past two years, new technologies and new concepts such as smart lighting and O2O have emerged one after another. Most people regard these emerging concepts as the reform direction of the lighting industry. However, when reporters visited the southern Henan market, most dealers continued the traditional marketing model. Business ideas are aging. LED smart lighting, new concepts such as online and offline, basically no signs of landing. This phenomenon is not a regional phenomenon, but an entire industry phenomenon. The feedback from the research team reflects that the age of distributors in Henan Province is generally between 30-50 years old. The proportion of 40-50 years old is high. The reason for this phenomenon was that the Opus and NVC lighting began to deepen the channel during 2002. The dealers selected at that time were more powerful in the local area. After more than a decade of development, most of the dealers at that time were near mid-year, generally around 55 years old. The young dealers aged 20-35 are generally less, and their strength is relatively weak. However, the business ideas are relatively leaping. They show great enthusiasm and ideas for new concepts such as O2O, which is a force that cannot be underestimated. The dominant force in the market today is still the dealers in the 50-55 age range, but the dealers of this age group have relatively simple business ideas and models, and lack ideas and ideas in guiding market development and consumption upgrading. Under the new economic normal, the state proposes supply-side reforms, aiming at giving play to the guiding role of excellent production capacity. At the same time, with the upgrading of consumption, the traditional business model will gradually reform the concept, providing a huge market space for new ideas and models. . Therefore, with the changes in macro-consumption, after 85 dealers as a new force in the industry, their innovative business philosophy may bring a lot of surprises to the industry, so as a manufacturer, give young dealers some opportunities. Dealers refining the strength is the key. Through visiting the market, it is found that the main purchase routes of most dealers in Henan Province are divided into two types, one is from the ancient town, the other is from Zhengzhou, and a small part is from Wuhan or other places. The dealers who purchase goods from the ancient towns generally have a large volume (compared with the operating area of ​​the city). There are also two types of such dealers. One is to buy some low-end lamps from the vicinity of Guzhen Bus Station. The low-end route; the other is from the professional stores such as Star Alliance, mainly for the high-end market. In addition, dealers with a small volume of choice will choose to purchase goods in Zhengzhou, and there are also a small number of goods purchased from Wuhan and other places. Most of these dealers sell inferior products. Liu Tenglong, general manager of Huayi Lighting Henan Logistics Center, said that in fact, many consumers do not have a clear concept of consumption for lamps, that is, what products are sold by local distributors and what consumers buy. Therefore, for some dealers, only to the low-end products of the old town bus station and even to some inferior products in Wuhan, Liu Tenglong said that dealers blindly cater to the low-end market, which is not conducive to promoting the progress and development of the industry. Therefore, sellers in the first-line market should take the lead in promoting market consumption upgrades. If our dealers sell good lamps, consumers will buy good lamps, manufacturers will produce good lamps, we will not have to fall into price wars, and the industry will Followed by progress. Liu Tenglong said.
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