On October 6, the LED lighting industry, which had been lonely for a while, finally threw a heavy news. According to the German economic weekly (Wirtschafts Woche), China's chip maker Sanan Optoelectronics intends to offer a qualified offer for Osram by mid-October. On October 6, the LED lighting industry, which had been lonely for a while, finally threw a heavy news. According to the German economic weekly (Wirtschafts Woche), China's chip maker Sanan Optoelectronics intends to offer a qualified offer for Osram by mid-October. The magazine said that Sanan Optoelectronics may propose to pay about 70 euros (78.39 US dollars) per share of Osram shares. If fully acquired, the valuation of OSRAM is around 7.2 billion euros ($8.1 billion). After selling the lighting department to a Chinese consortium for 400 million euros in July 2016, OSRAM received an olive branch from a Chinese company. In order to clarify the rumor report on the acquisition of OSRAM, Sanan Optoelectronics issued a statement on the Shanghai Stock Exchange on October 10, saying that after self-examination, the company is currently in preliminary contact with OSRAM related parties on a potential acquisition transaction or cooperation. The two sides only met once. As of now, there are no negotiations on the terms of the transaction (including scope and price), no binding documents, and whether the acquisition transaction or cooperation matters and related negotiations have significant uncertainties. Although Sanan Optoelectronics clarified that it was only interviewed with OSRAM and there was no substantive negotiation, it can be seen that Osram's assets are extremely attractive, which can bring high-quality brands and access to international sales channels. If Sanan Optoelectronics successfully acquires Osram, Germany, it can use Osram to open up the global market with its patented technology, international market resources and strong brand influence, which will play a supporting role in the expansion of Sanan Optoelectronics' internationalization strategy. Chinese companies accelerate the deployment of overseas markets in overseas markets. More and more Chinese lighting companies have produced beautiful transcripts: For example, Sunshine Lighting's revenue in Europe in 2015 reached 1.485 billion yuan, an increase of 65.36% over the previous year. In the company's global regional market, the proportion ranked first, reaching 35.29%. Followed by the North American region operating income of 1.121 billion yuan, an increase of 53.67% over the previous year, ranking second in the company's global European market, accounting for 26.65%. Since 2013, Op Lighting has established subsidiaries in Europe, Brazil, South Africa and India to strengthen international market development. In 2013, 2014 and 2015, the sales amount of Op Lighting's overseas sales were 214,389,900 yuan, 277,775,700 yuan and 337,215,500 yuan, accounting for a gradual increase in the proportion of main business income, respectively 6.31%, 7.28 % and 7.58%. Along with the explosive development of the LED industry, a group of Chinese LED companies have accumulated strong strengths in manufacturing, market development and capital accumulation. In addition to the layout of the domestic market, the target is set in overseas markets. From the implementation of overseas investment and acquisition plans by many Chinese LED companies, it can be seen that Chinese LED companies are showing you the trend of pursuing overseas markets. By investing in and acquiring large foreign lighting companies, they have mastered the world's advanced patented technologies. The advantages of market channels are not only the means and means for Chinese companies to learn from each other's strengths and enhance their strengths, but also a development trend for Chinese lighting companies to go global. OSRAM's third quarter report for fiscal year 2016 In the third quarter of the fiscal year 2016, OSRAM's three core business needs were stable and also benefited from the lighting business. For example, on a comparable basis, adjusted product lines and currency effects, revenues for the previous quarter ended June 30 increased by 11% year-on-year, or 1.44 billion euros (approximately RMB 10.612 billion). Pre-tax profit excluding special items increased by 13% to a total of 145 million euros (approximately RMB 1.069 billion), or 10.1%. In particular, the LED component business (Opto Semiconductors) continues to provide excellent returns. The net profit reached 28 million euros and was affected by the spin-off of the lighting business and other business activities. Specific business performance Special lighting (SP) covers automotive and professional industrial lighting, not only benefit from the above demand, but also in the third quarter, automotive lighting also has excellent performance, the previous year's revenue growth of 16%. Excluding special items, the profit before interest and taxes reached 11.6%, and it was also affected by the rising revenue of LED-related products and the high cost of innovative products. The recent acquisition of Osram's US company Novit Technologies will also strengthen Osram's market position in automotive lighting modules. Part of the Lighting Solutions and Systems (LSS), which includes lighting and systems, has strong indoor lighting, LED drive and other product requirements and other push-pull effects in the third quarter. As a result, the total revenue increased by 17% year-on-year, while the adjusted EBIT margin reached 0.2%, which is almost flat. Products in the lighting solutions and systems business have recently been highly exposed, such as the European Football Championships, where OSRAM has installed modern lighting technology for three of the stadiums, including the French National Stadium in the suburbs of Paris. OSRAM Opto Semiconductors (OS)'s comparable revenues rose 13% to a record high of 371 million euros, mainly benefiting from automotive and industrial lighting businesses and invisible IR business. Earnings before tax (EBITA) also reached 22.2%. At the same time, the LED chip factory in Kulim, Malaysia is also being built according to the time schedule. The lighting business, which covers the general lighting business, also benefits from the effects of early shipments and the spin-off of IT. Comparable revenue rose to 3% in the third quarter. Excluding the above effects, the revenue may be slightly lower than the revenue. Adjusted profit before tax reached 5.5%. The implementation of the acquisition will give birth to a new international lighting giant as one of the most innovative lighting companies in the world. OSRAM has mastered many world-leading patents on the technical level with outstanding light source products, and has been in channel construction in 17 countries. A total of 46 production bases have been established, forming long-term cooperative relationships with customers in nearly 150 countries and regions around the world. At the brand level, OSRAM, which has a 100-year history and the good reputation of German companies, is the world's two major light source manufacturers. One of its many famous projects all over the world, the brand influence is self-evident. For Sanan Optoelectronics, the acquisition of Osram to obtain a controlling stake and acquire a number of technical patents and talents, thus gaining a certain position in the global industry competition, providing an opportunity for Sanan Optoelectronics to open the patent gap and fully enter the overseas market. In addition, this acquisition will enable Sanan Optoelectronics to take the initiative to rapidly expand its lighting business, rapidly accumulate capital and establish a world-wide sales network, which will lead to a new international lighting industry giant. Summary: As China's LED industry grows stronger and stronger, and the demand for internationalization continues to strengthen, more companies and capital will go abroad in the future. Cross-border mergers and acquisitions will expand overseas sales channels and customer groups for Chinese LED companies, and gain more overseas. Market share provides a convenient way. However, in the process of internationalization, it is necessary to review the situation. In the case of backdoors, we must also pay attention to the development of the company itself. I believe that the LED industry in China will shine brightly in the international market in the future!
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