FAW Jiefang Xiechai holds high the banner of national brands and accelerates the development of independent engines


The brand went out of the country, went to the world, and wrote its own brand on the banner of development. It was the unswerving pursuit of Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd.

Xichai regards national brands and high-end power as the core values ​​of the company, insists on self-reliance, insists on quality leadership, adheres to users first, and persists in scientific development, and continues to build the best and world-renowned internal combustion engine brand in China. After the construction of the mill for 67 years, Xichai already has seven series of products with power ranging from 34 to 368 kW, adapting to the demand for heavy, medium and light vehicles. Xichai products have become the first choice for many users. Many products are in short supply and are exported to more than 40 countries and regions such as the United States, Russia, South Africa, and Vietnam.

Brand success in the future. In the development process, Xichai adheres to an international perspective, holds high the banner of the national brand, accelerates the pace of independent development, and makes efforts for the Chinese-made engine to go international. Xichai believes that it is of the utmost importance that the national brand really go to the world.

One is quality responsibility. The first is political responsibility. Excellent companies should take the initiative to safeguard the country's image. This is especially true for independent brand enterprises. For many years, Xichai has always insisted on using brands, product quality, and premium services to make the world feel a better image made in China. Second is social responsibility. Xichai integrates social responsibility into each cell of the company, produces products that meet emission and environmental standards, actively creates environmentally friendly, resource-conserving companies, and pursues the harmonious unity of people, machines, vehicles, and society. . In July 2010, the Xichai sewer pipe network reconstruction project passed the joint inspection and acceptance of Wuxi Drainage Management Office, Drainage Corporation, and sewage treatment plant. This high-tech sewage pipe network reconstruction project with diversion of rain, sewage, pumping and transmission, and pipe network overhead has taken the forefront of the industry with reasonable design, advanced technology, and effective environmental protection, and has made its due contribution to better urban life. Once again, it is an economic responsibility. While pursuing the economic benefits of the company, Xichai also strives to maximize the interests of its users, so that every user who uses the Xichai machine can feel satisfied and have a sense of accomplishment. the way.

The second is to create advantages by technology. Technology embodies the brand's core competitiveness and holds the initiative in market competition. Practice has proved that the real core technology can not be bought, and only by vigorously improving the original innovation ability, key technological innovation ability and system integration ability can we step out of the road of brand development and create a true “national brand, high-end power”. Although technological innovation, especially independent innovation, is a road full of hardships and challenges, it is the only way for brands to go international. In 2004, Xichai developed the first four-valve 6DL Aowei diesel engine in China; on December 25, 2007, Aowei Heavy-duty Diesel Engine won the second prize of national scientific and technological progress; in 2009, FAW Liberated J6 was equipped with Aowei 6DM diesel engine. The heavy truck won the only special award of the China Automotive Industry Science and Technology Award. At present, Xichai is pursuing comprehensive international frontier technology for internal combustion engines, focusing on establishing five major systems, upgrading five abilities, establishing five major platforms, forming ten core technologies, and further doing a good job in order to continue to give users the best technology and optimal products. The optimal service enables users to increase brand usage, repeat purchases, and constantly expect to form brand loyalty.

The third is to lead the future with innovation. Behind a good brand, integrating the company's product innovation, management innovation, technology innovation, team innovation and many other factors, the formation of the brand comes from all aspects of continuous innovation and accumulation. Under the guidance of the scientific concept of development, Xichai aims to strengthen its capabilities in technological innovation, to revitalize its management innovations, to motivate cultural innovations, to enhance brand building, to use brands as independent resources and capital, and to lead and combine other brands. Resources have achieved certain economic and social benefits and opened the door to cross-border management products and brand management.

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